ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
The Senior Leasing Manager, BTR will be responsible for overseeing and optimising all leasing activities for third-party Multifamily assets within Greystar's UK portfolio. This role focuses on driving occupancy, maximising rental income and delivering a seamless resident experience through data-driven leasing strategies, strong team leadership and effective use of technology.
The successful candidate will be a leader who can grow and develop teams, is comfortable making data-driven sales funnel decisions, and has experience implementing automation, omnichannel solutions and customer journeys to drive sales performance.
This position can be based in London or Manchester.
JOB DESCRIPTION
Job Responsibilities:
- Build, manage and scale Greystar's newly created centralised leasing function for third-party Multifamily assets, developing scalable, technology-enabled leasing strategies to increase profitability and achieve occupancy and revenue targets as the function grows.
- Manage the day-to-day performance of the Central Sales Team, overseeing the full leasing lifecycle — including marketing, lead generation, prospect management, lease negotiations and resident onboarding — to meet or exceed all KPIs and deliver best-in-class results.
- Recruit, coach, mentor and develop leasing professionals and the wider central sales team, fostering a high-performing, collaborative environment.
- Forecast and manage resourcing levels within the central sales team in line with consumer demand and seasonal fluctuations (e.g. shift patterns, headcount) to control operating costs while maintaining an exceptional customer experience.
- Analyse market trends, competitor activity and property performance data to identify opportunities and inform strategic decisions.
- Collaborate closely with asset managers, property managers and marketing teams to ensure leasing objectives align with overall property goals.
- Establish and maintain strong relationships with third-party asset owners, providing regular updates on leasing performance and market insights.
- Build and maintain strategic relationships with key demand channels — including ILS sites, OTAs and agents — to identify opportunities to improve the sales funnel and optimise conversion.
- Develop and manage leasing budgets, ensuring cost-effective strategies and optimal resource allocation.
- Work collaboratively with digital technology teams to develop and deliver tech enhancements and new communication channels that drive continuous improvement in leasing processes and efficiency.
- Accountable for implementing Greystar's leasing policies, procedures and standards, ensuring compliance with all relevant regulations and consistent, high-quality touchpoints across the leasing journey.
- Deputise for the Sales Director in their absence, ensuring work is organised and executed in line with Greystar's expectations.
- Prepare and present detailed reports on leasing performance, market conditions and strategic initiatives to senior management and third-party owners.
- Build a scalable, trusted and high-achieving sales function that delivers target-driven performance, regardless of work location.
Job Qualifications:
- Bachelor's degree in Business Administration, Real Estate, Marketing or a related field.
- Minimum of 10 years' progressive experience in residential leasing, with at least 5 years in a leadership or senior management role.
- Proven experience managing leasing operations for third-party owned assets is highly desirable.
- Experience building or scaling a centralised sales/leasing function is highly desirable.
- In-depth knowledge of the UK residential real estate market, including market trends, competitor landscape and regulatory requirements.
- Strong understanding of leasing technologies, property management software, and automation/omnichannel tools that support the sales funnel and customer journey.
- Demonstrated ability to lead, motivate and develop high-performing teams.
- Excellent communication, negotiation and presentation skills.
- Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
- Ability to build and maintain effective relationships with internal and external stakeholders.
- Proven track record of achieving and exceeding leasing targets.
Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to AskHR@greystar.com.
