Senior Lifecycle Marketing Manager

Accountabilities

• Develop and oversee lifecycle marketing strategies across the company's product portfolio, using channels such as in-app notifications, banners, push notifications, and full-screen modals.

• Define channel strategies, messaging, and communication journeys that support user education, onboarding, activation, engagement, and retention.

• Manage lifecycle campaigns end to end, from strategic planning and creative briefing to audience targeting, campaign implementation, quality assurance, and performance analysis.

• Build and maintain an experimentation roadmap across lifecycle channels, continuously testing messaging, content, timing, and audience segments to identify effective approaches.

• Use customer data and behavioral insights to personalize communications and improve the user experience at key points in the lifecycle.

• Measure campaign performance, interpret results, and translate findings into actionable recommendations that improve engagement and business outcomes.

• Coordinate multiple campaigns and experiments simultaneously, ensuring projects progress efficiently from planning through launch and evaluation.

• Collaborate with cross-functional stakeholders to align lifecycle initiatives with broader product and growth objectives.

Requirements:

• 4–8 years of experience in lifecycle marketing, with a demonstrated track record of developing and optimizing campaigns across the user journey.

• Experience building lifecycle programs and user journeys from the ground up and managing them independently across large user bases.

• Strong customer-data analysis skills, with the ability to turn behavioral insights into effective segmentation, personalization, and campaign strategies.

• Extensive experimentation experience, including A/B testing, hypothesis development, performance measurement, and continuous optimization.

• Practical experience using customer engagement platforms (CEPs), such as Braze, to build, execute, and manage lifecycle campaigns.

• Familiarity with marketing analytics and data tools such as Segment, Mixpanel, and Preset.

• Excellent project management skills, with the ability to coordinate multiple experiments and campaigns at different stages of development.

• Strong written and verbal communication skills, including the ability to explain complex concepts clearly to diverse audiences.

• A self-directed, data-driven, results-oriented approach, with a strong focus on customer needs and measurable impact.

• Comfort working in a fast-paced, evolving, remote-friendly environment with changing priorities.

• Experience in Web3 or decentralized technologies is an advantage, but not essential.

• Candidates who do not meet every listed requirement are encouraged to apply if they can demonstrate relevant transferable skills and a willingness to contribute new perspectives.

Benefits:

• Competitive compensation: Salary for candidates based in Canada will be determined during the interview process based on location, experience, and skills. The original posting does not specify a Canadian salary range.

• US salary reference only: The advertised range for US-based candidates is USD $115,000–$162,000, excluding bonuses, equity, and other benefits. This range does not apply directly to Canadian candidates.

• Remote-first work environment: Opportunity to collaborate with a globally distributed team.

• Innovative industry: Work on digital products and lifecycle experiences within the evolving Web3 and decentralized technology ecosystem.

• Inclusive culture: A commitment to diversity, equal opportunity, and welcoming people with a wide range of backgrounds, skills, and perspectives.

• Growth and ownership: Opportunities to build lifecycle programs, lead experimentation, and influence marketing strategy across multiple products.