Senior Manager, Client Analytics Partner

Senior Manager, Client Analytics Partnership - EMEA

The Senior Manager of Client Analytics Partnership for EMEA leads a team of individual contributors responsible for developing client measurement strategies, delivering actionable insights and building strategic partnerships that support growth across the EMEA region. 

This role is a people manager role and also requires hands-on client support on high-priority client partnerships. The Sr. Manager identifies geo-specific measurement needs, shapes strategies, and leads global testing and reporting initiatives, ensuring the Client Analytics Partnership team delivers impactful insights and data-driven strategic client support while fostering innovation and team development. This role reports to the VP of Global Data & Analytics.

StackAdapt is a remote-first company. Candidates should be based in London or the surrounding area, with regular travel to meet clients.

What you will be doing:

• Lead the Client Analytics Partnership (CAP) team, ensuring strategic goals are met and pursuing market development.
• Oversee the development, education, and implementation of market-specific measurement strategies, testing plans, learning agendas, and reporting adoption across AM and AE teams.
• Provide direct support on high-priority client partnerships or vendor relationships that lead to overall team capability development.
• Help support recruitment and GTM of prioritised initiatives to feed the pipeline of potential case study candidates.
• Translate regional needs to scaled solutions teams or product team to develop client deliverables that meet their business/marketing reporting objectives.
• Demonstrate and incorporate AI and automation as the foundation for scaling best practices and analytics support.
• Influence StackAdapts EMEA market strategy by addressing repeated client reporting needs and anticipating future challenges.
• Identify and develop best practices that align with different verticals and business objectives, ensuring scalable client measurement solutions
• Serve as the primary measurement consultant for Sales and Client Service Leads and engages in leadership-level conversations for EMEA markets
• Advises on measurement strategy and planning in key new business development, and directly participates in client pitches
• Collaborates with NORAM counterparts to create enterprise-level measurement tactics and ensure efficient division of projects across the regions for collective efforts.
• Represent EMEA market needs to identify region-specific nuances in GTM materials.
• Partners closely with the scaled solutions, product and technical engineering team, though this role does not manage data engineering, pipelines, or dashboard development.

What you’ll bring to the table:

• 7 to 9 years of experience in a similar role, preferably within the digital media or programmatic advertising landscape servicing clients.
• Experience leading and developing client-facing analytics or measurement professionals.
• Experience in guiding teams through measurement strategies, test designs and learning objectives to set KPIs.
• Knowledge of industry-standard performance metrics and media KPIs.
• Knowledge of regional ad policies and guardrails on privacy and data governance laws.
• Experience working with internal teams, cross-functional partners, and supporting client relationships.
• Proficiency in using reporting tools (such as Tableau, PowerBI, ThoughtSpot, BigQuery, and Google Analytics) and media buying platforms for data analysis.
• The ability to translate and articulate complex measurement concepts to both executive C-suite stakeholders and technical engineering audiences.
• Expert understanding of client servicing and campaign management.
• Deep understanding of measurement methodologies and strategies, including incrementality, brand and engagement lift, test design, attribution models (including the limitations of last-touch attribution and application of multi-touch attribution), and marketing mix modelling (MMM).