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Remote only
WordPress VIP is the world’s leading enterprise content management platform. We help leading companies and organizations (including NASA, Salesforce, and Disney) create powerful digital experiences with WordPress.
As Senior Manager, Demand Generation at WordPress VIP, you bring deep craft expertise in demand generation and lifecycle marketing from lead creation through closed/won opportunities. You’ll build our demand generation strategy across integrated programs in our priority industries: Media, Public Sector, and Corporate (including Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).
You’ll draw on a shared AI Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth and insights on demand—working with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t.
You’re T-shaped, AI-fluent, and strong with data. You bring serious depth in demand generation and credible breadth across the rest of the integrated marketing motion, with experience marketing to enterprise audiences. You read a pipeline report, interrogate it, and decide what to do differently.
Craft
Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. You will have proven experience owning and running programs that move pipeline.
An understanding of lifecycle marketing. You have built lifecycle programs from scratch, made data-driven optimization decisions, and moved lead-to-Closed/Won conversion metrics.
Proficiency in marketing analytics platforms, with deep fluency in Google Analytics—independently configuring conversion events, tracking, and reporting infrastructure, plus experience with Tableau, Looker, and A/B testing tools.
Ideally, you have experience with Demandbase, 6sense and Hubspot.
AI fluency
You actively use AI tools in your work today. Not as a novelty, but as infrastructure. You have a point of view on what AI does well, where it fails, and where the human still earns the call.
You’re comfortable briefing agents, building skills, reviewing outputs critically, and iterating prompts and workflows.
You see AI as a leverage multiplier for senior marketers, not a threat to the craft.
Data fluency
You read dashboards before meetings, not after. You pull your own data, build your own views, and ask sharper follow-up questions than the report shows.
You make decisions from data without being paralyzed by it. You know when the data is good enough to move and when it’s not. You can tell the story behind the numbers in a way executive leadership can act on. What worked. What didn’t. What to do next.
You will collaborate closely with Marketing Ops and our finance team to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results.
Note: We are only considering candidates based in North America at this time.
Salary range: $140,000 - $180,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.
This isn’t your typical work-from-home job: we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-DNI
Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Beeper, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1500 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.
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