Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the Role
Lead the development and execution of insight-led Expert Marketing strategies that strengthen healthcare professional confidence, recommendation and advocacy for priority brands. Translate brand and portfolio priorities into compliant, measurable HCP engagement programs, while connecting Marketing, Medical, Sales and external partners to deliver sustainable growth.
Key Responsibilities
- Expert strategy and annual planning: Build the Expert Marketing strategy, channel roadmap and annual operating plan for priority brands and categories, aligned with brand strategy, sources of growth and local market needs.
- HCP insights and segmentation: Use customer, category and field insights to define priority specialties, HCP segments, engagement journeys and the right mix of face-to-face, digital, scientific and educational touchpoints.
- Program development and activation: Design and execute high-quality HCP and pharmacy programs, including detailing materials, sampling, scientific education, congresses, webinars, continuing education and in-clinic activation, in line with applicable policies and codes.
- Integrated brand execution: Partner with Brand Marketing, Medical Affairs, Expert Sales, Commercial Excellence, Regulatory and Supply teams to ensure scientifically credible, operationally ready and consistent execution across channels.
- Field force enablement: Translate strategy into clear field priorities, call objectives, campaign guidance and training. Ensure teams have the knowledge, content, tools and samples required for effective customer engagement.
- Performance and ROI: Define KPIs and dashboards for reach, engagement, recommendation, conversion, execution quality and return on investment. Use CRM and market data to identify gaps, optimize investment and scale effective initiatives.
- KOL and stakeholder engagement: Build credible, long-term relationships with relevant key opinion leaders, professional bodies, academic institutions and pharmacy stakeholders in partnership with Medical Affairs.
- Innovation and launch readiness: Shape the expert component of innovation and launch plans, including evidence communication, customer validation, advocacy development, content readiness and field activation.
- Budget and agency management: Own the approved Expert Marketing budget and agency workstreams. Maintain financial discipline, procurement compliance, quality standards and on-time delivery.
- Governance and risk management: Ensure all activities, claims, materials, events, data use and sampling practices meet internal governance requirements and applicable external standards. Escalate risks promptly and maintain audit-ready documentation.
Success Measures
- Delivery of the annual Expert Marketing plan, key milestones and approved budget.
- Growth in priority HCP reach, engagement, recommendation and advocacy indicators.
- Quality and consistency of field execution, supported by CRM, sampling and activity data.
- Effectiveness and return on investment of expert programs and channel mix.
- Launch readiness and contribution of the expert channel to priority brand growth.
- Compliance, audit readiness and timely closure of identified risks or actions.
Qualifications and skills
Minimum education
- Bachelor’s degree in Science, Pharmacy, Medicine, Dentistry, Marketing, Business or a related discipline.
Preferred education
- Professional marketing qualification such as CIM or SLIM, or a postgraduate qualification such as an MBA, is advantageous.
Experience
- Typically, 8-15 years of relevant experience in Expert Marketing, brand management, healthcare marketing, pharmaceutical marketing or a related commercial role.
- Demonstrated experience developing and executing HCP programs, managing cross-functional projects and working with field teams.
- Experience in consumer healthcare, pharmaceuticals, medical devices or a regulated FMCG environment is preferred.
Job Posting End Date
2026-11-15
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
