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上海市, 中国
Onsite
About the Position
We have an excellent opportunity available for a Senior Manager, Global Consumer Foundation Strategy, EM (Emerging Markets) region to make a difference at Kraft Heinz. The Consumer Insights and Analytics Team operates at the heart of our business, partnering and challenging current thinking and proactively moving business forward and driving profitable growth. The Senior Manager, Global Consumer Foundation Strategy, EM role lies within the Global Growth Insights and Analytics structure, partnering with local market Marketing Category teams, and is located in our Shanghai Office.
As a strategic business partner, consumer insights subject matter expert, and key member of the Global Foundational Consumer Strategy team, you will have the opportunity to drive deep consumer understanding and growth. This is a unique role, in support of the Kraft Heinz long-term strategy and our local markets. You will be working as part of a high performing team, with insights colleagues from around the globe, reporting into the Head of Global Foundational Consumer Strategy.
1. Job Responsibilities/工作职责:
o Drive Consumer Centricity & Insights agenda for Long-Term Strategy in service of local markets/ zone.
o Discovers, defines, and delivers actionable insights for enterprise strategy.
o Leverage commercial acumen to help identify opportunities and priorities for growth.
o Contributes to enterprise-wide long-term strategic planning.
o Contributes to Long Term Strategy & Insights consumer learning agenda for Enterprise Consumer Strategy and Innovation.
o Demonstrates understanding of relevant market, consumer and food trends, as well as anticipate the future needs of consumers/ shoppers Develop and Deploy Best Practices, Centralized Tools, and Capabilities.
o In partnership with Global Foundational Consumer Strategy and local market teams, identify, develop and deploy best practices (including frameworks and processes) to consistently enable deep consumer and business understanding, ensuring these are adopted to meet the needs of local markets. Examples include Brand Health, Demand Spaces, Consumer Closeness Program. Ad hoc platform insights initiatives, specific for markets in line with business priorities
2. Job Requirement/工作要求:
o Degree level education, Bachelors degree or above.
o Strategic insights/consumer research experience within consumer / FMCG / retail industries.
o Strong functional and technical knowledge of qualitative, quantitative, syndicated services and agile research tools and their application to business challenges.
o Experience working across a portfolio of products on the manufacturer/client-side highly preferred.
o Proven ability to distill insights and drive impact into an organization – bringing the consumer to the forefront.
o Commercially minded and experienced in interpreting and synthesizing multiple data sources into meaningful and actionable Insights for growth.
o Advanced analytical skills & ability to prepare insightful reports and presentations to tight deadlines.
o Advanced at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).
o Strong business contributor and Influence across all levels of organization, including executive leaders.
o Excellent communication skills through distilled concise insights that drive empathy and consumer understanding though the organization.
o Strong drive for results, agility and bias for action.
o Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.
o Work collaboratively and efficiently within a global insights team, partnering and adopting zone ways of working and forming strong effective working relationships with local zone insight team and across geographies.
o Fluency in Mandarin and English, both oral and written
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
