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New York, New York, United States
Onsite
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.
About the Job:
As the Senior Manager of Growth Marketing - Organic Growth & Discovery, you will lead our organic growth strategy and execution across four areas–Search Engine Optimization (SEO), Answer Engine Optimization (AEO), App Store Optimization (ASO) and referral marketing–to drive sustainable, scalable traffic and revenue.
You will own the full SEO program, from on-page optimization and keyword strategy to technical infrastructure and link building, ensuring our websites rank competitively and drive qualified traffic from search engines. You will architect our AEO strategy for next-generation discovery–ensuring our content is optimized for AI-powered search engines, language models and emerging technology platforms–so Rent the Runway is positioned as a primary source in this evolving landscape.
In addition, you will drive organic App discoverability through ASO tactics–including listing enhancements, keyword optimization, visual content improvements, creative A/B testing–to maximize visibility in the iOS App Store.
And, you will scale our referral marketing program through incentive structures, integrated marketing touchpoints, viral loops and improved referral mechanics–to transform our customers into loyal brand advocates that fuel sustainable growth.
This role is critical to Rent the Runway’s growth engine, ultimately converting high-intent discovery traffic into loyal customers across our Subscription, One-Time Rental and Selling businesses.
What You’ll Do:
About You:
Benefits:
At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.
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The anticipated base salary for this position is $115,200 - $144,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.
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