Position Summary
•This role is responsible for analysing performance of, support planning and outlook projection in, the TSE-S Consumer Electronics business.
•Support excellent execution of strategic ideas.
•Supporting key decision makers in BU (including Commercial team, Consumer Marketing team, Trade Marketing team, and Supply Chain Management), ensuring they understand financial implications of the decisions they make and have the information and tools they need to make better decisions.
•Support BU teams on analysing performance of TSE-S Consumer Electronics business.
Role and Responsibilities
Support BU, Division and Segment
- Responsible for driving and analysing performance of, leading the planning and outlook projection in, the Thai Consumer Electronics business
- Support VD and DA division vision and roadmap to Thailand MP vision. Driving strategic thinking into excellent execution
- Analyse monthly performance on VD and DA division
- Division/Segment P&L outlook projection and Annual Management Plan update
- Provide Important insights that will drive the success of the division
- Act as partner to the business, driving great performance by producing high quality plans and outlooks, analyzing the business against those plans, identifying risks / opportunities and working with division working team to improve performance
- Embed a culture and way of working across the division working team through using and developing analysis tools to ensure we are effectively and efficiently managing Flagship and Mass performance
Support Channels
- Analyze monthly performance on Dealer, Modern Trade, On-line, and B2B Channels and key customers
- Support weekly and monthly Demand and SCM meetings
- Proactively track performance versus target
- Channel P&L outlook projection and Annual Operating Plan/Strategic Business Plan update
- Provide important insights that will drive the success of the channel
- Integrated Channel – Commercial/Trade Plan and Activity Grid/calendar. Optimize Sales Deduction (SD) investment fund through M&E (ruthless prioritization).Support Marketing ATL, BTL, and RM
- Responsible for driving and analyzing performance of, leading the Marketing planning and outlook projection in, the Thai Consumer Electronics business
- Support Consumer Electronics BU vision and roadmap to Thailand MP vision. Driving strategic thinking into excellent execution
- Analyze monthly performance on CE Marketing spending – ATL, BTL, RM
- Marketing spending outlook projection and Annual Management Plan update
- Important insights that will drive the success of the CE
- Integrated Brand – Marketing Plan and Activity Grid/calendar. Optimize Marketing investment fund through Measurement and Evaluation (M&E). (Ruthless prioritization)
- To lead the ongoing development and management of the M&E (Measurement and Evaluation) process and cross functional team’s capabilities to deliver quality M&E learnings on trade and marketing activities/programs
- Ensure annual M&E timetable and process is signed off and communicated to cross-functional teams.
- To complete H1 and H2 M&E pre-evaluation,
- To complete H1 & H2 post evaluation and conduct workshop to share learnings.
- To develop activity evaluation tools which are linked to ROI measurement
- To lead development of M&E capability development for Marketing and Commercial teamInnovations
- Build business case and lead financial analysis for Innovations projects to ensure financial viability and facilitate Submission/Approval and Review
People Leadership
- Provide leadership, direction, coaching and career development for team of 8 subordinates.
Skills and Qualifications
- Solid technical/functional knowledge in Finance and Accounting. BBA and Master degree in Finance or Accounting from reputable university
- Relevant work experience in Finance, preferably FMCG exposure. Minimum 5-7 years in Finance manager position with people management exposure
- Solid experience in budget planning / forecast process and variance analysis
- Experience in business case and project analysis.
- Experience in analysis effectiveness of trade and marketing spend, as well as channel and product division/segment P&L performance analysis.
- Strong analytical skill
- Business partnering mindset to work effectively with cross functions
- Advanced Microsoft Office skills, particularly on Excel
- Good written and spoken English
- Exceptional ability to work under pressure, meet tight deadlines, and focus on priorities
- Strong communication and people skills, able to influence management
- Strong communication and people skills, able to influence management
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