Senior Manager, Influencer Marketing

Accountabilities

• Develop and own the overall influencer marketing strategy, optimizing a tiered creator program based on performance, business priorities, and growth opportunities.

• Build and maintain a vetted network of creators across midlife health, wellness, lifestyle, and comedy, with a focus on Instagram, TikTok, and YouTube.

• Identify new partnership opportunities, assess creator suitability, and determine where to invest, experiment, or reallocate resources.

• Lead creator partnerships and negotiations, establishing scalable agreements covering compensation, paid usage, whitelisting, exclusivity, content licensing, and usage rights.

• Manage relationships and negotiations with creators, talent managers, agencies, and high-profile talent.

• Define performance indicators and measurement frameworks that connect influencer investment to brand awareness, patient acquisition, conversions, and other business outcomes.

• Collaborate with Growth and Paid Media teams to coordinate campaign amplification, partnership advertising, and attribution strategies.

• Own the planning, forecasting, pacing, and monthly reconciliation of a multi-million-dollar influencer marketing budget.

• Lead influencer marketing initiatives for major brand campaigns, creator-led events, integrated marketing moments, and celebrity partnerships.

• Work with Legal, Compliance, and clinical teams to ensure creator content is medically accurate, consistent with brand standards, and compliant with FTC guidelines and healthcare advertising requirements.

• Manage agency and talent partners while establishing scalable processes for creator vetting, campaign briefs, content approvals, and performance reporting.

• Mentor junior team members, strengthen team capabilities, and build repeatable systems that support the continued growth of the influencer marketing function.

Requirements:

• 6–9 years of experience in influencer marketing, creator marketing, or social media marketing.

• At least 2–3 years of experience owning and managing an influencer marketing program end to end, ideally within an in-house team.

• Demonstrated experience directly managing seven-figure or larger influencer marketing budgets, including financial planning, forecasting, budget pacing, and reconciliation.

• Strong understanding of creator partnerships, paid amplification, whitelisting, partnership ads, licensed content, and usage rights.

• Proven negotiation skills and experience managing relationships with creators, talent managers, agencies, and high-profile partners.

• Data-driven approach to marketing, with experience measuring campaign performance through metrics such as CPM, customer acquisition cost (CAC), conversions, and broader business outcomes.

• Experience working in healthcare, wellness, or another regulated industry is preferred, along with familiarity with FTC guidelines and advertising compliance requirements.

• Ability to balance strategic planning with hands-on campaign execution in a fast-paced, high-growth environment.

• Strong cross-functional communication and collaboration skills, with the ability to influence stakeholders, manage competing priorities, and drive accountability.

• A builder's mindset, with enthusiasm for developing scalable systems, improving workflows, and turning successful campaigns into repeatable growth initiatives.

• Comfortable taking ownership, making data-informed decisions, and adapting strategy as business needs and channel performance evolve.

• Must be legally authorized to work in the United States without requiring current or future visa sponsorship.

Benefits:

• Annual base salary range of $144,000–$186,000, depending on experience, qualifications, skills, and geographic location.

• Competitive benefits package.

• Medical, dental, and vision insurance.

• Paid time off.

• Equity opportunities.

• Remote work opportunity.