Senior Manager, Insights & Analytics, GOC

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Manager who will:

• Report directly to the VP of Investment & Partnerships, connecting media investment strategy with business intelligence and owning the end-to-end data workflow for partner spend forecasting, tracking, and performance validation.

• Extract, analyze, and validate spend forecasts from CoreM, WPP Media’s proprietary client spend forecasting dashboard.

• Gather and consolidate forecasts across Agency Client Teams, MM&D Solutions, and MM&D Activation, covering programmatic, social, advanced TV, linear TV, radio, out-of-home, and print.

• Build and maintain unified reporting models that combine CoreM forecasts with agency, Solutions, and Activation data across deal and non-deal partners.

• Produce recurring deal-partner spend pacing reports, identifying trends, risks, and potential shortfalls that could affect trading commitments.

• Extract spend pacing data from MediaOcean and reconcile it with vendor delivery data to monitor partner performance.

• Investigate and resolve discrepancies between forecasted spend and actual delivery, collaborating with vendors and agency teams to ensure accurate reporting.

• Use Canadian market intelligence sources, including nLogic Lens, Comscore, CRTC, and Guideline, to validate investment decisions and contextualize performance.

• Develop data-backed presentations and supporting materials for publisher negotiations and strategic partnership reviews.

• Identify opportunities to automate data collection and reporting, improving operational efficiency, consistency, and data quality.

• Collaborate closely with agency teams, Solutions and Activation specialists, and external media partners to communicate findings and support investment decisions.

Skills and Experience

• Bachelor’s degree in Business, Marketing, Business Analytics, Project Management, or a related field.

• 3–5 years of professional experience in media planning, media buying, investment, or analytics.

• Deep understanding of the Canadian media landscape, including regulators, publishers, and vendor ecosystems.

• Experience with media investment and measurement tools such as MediaOcean/Prisma, nLogic Lens and FT, Comscore, and Airware.

• Advanced Excel proficiency, including nested formulas, pivot tables, Power Query, and data modeling.

• Experience using Tableau and/or Power BI to develop dashboards and communicate findings.

• Basic knowledge of SQL is a plus.

• Proficiency in PowerPoint, Word, and Outlook.

• Strong analytical and problem-solving skills, with the ability to interpret complex datasets and translate findings into actionable recommendations.

• Excellent attention to detail and data quality assurance skills, particularly when validating forecasts, reconciling delivery data, and investigating discrepancies.

• Strong project and time management skills, with the ability to coordinate multiple reporting requirements and meet deadlines.

• Effective communication and relationship-building skills for collaborating with agency teams, internal stakeholders, and external media partners.

• A proactive approach to identifying anomalies, investigating their causes, and improving reporting processes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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