Job Purpose
Mars Snacking brings together iconic brands and distinctive capabilities to shape the future of snacking. Within the portfolio, this role will be the voice of the consumer and a strategic partner to Marketing, while also working closely with R&D and Sales to support product development and solve business challenges.
The role will turn consumer, shopper, category and business data into clear choices that strengthen brand strategy, accelerate innovation and unlock sustainable growth.
Key Responsibilities
Shape portfolio and brand strategy
- Build and deliver a focused learning agenda aligned to the portfolio’s biggest growth questions and commercial priorities.
- Synthesize consumer, category, cultural and competitive signals to identify penetration, frequency, premiumisation and market-level growth opportunities.
- Partner brand and category teams to translate insights into sharper strategies, propositions, communication and activation choices.
Lead insight-driven innovation and mix development
- Guide innovation and renovation from opportunity identification through concept, product, pack, pricing, communication and launch learning.
- Design fit-for-purpose qualitative and quantitative learning plans, balancing rigour, agility, cost and speed.
- Bring deep consumer and cultural understanding to create distinctive, locally relevant mixes and improve first-time-right decision making.
Connect data to action
- Work Hands-on and deep dive into Retail Audit, Household Panel, Brand Tracking, point-of-sale, digital commerce, media, internal sales and other available sources to deliver one coherent business story.
- Lead regular performance reviews and deep dives, moving beyond reporting to diagnose the “why”, identify growth opportunities and recommend actions.
- Partner stakeholders on marketing effectiveness, pricing, portfolio and channel questions using advanced analytics and experimentation where relevant.
Build consumer and shopper closeness
- Deepen understanding of shoppers, retail environments and emerging channels, translating learning into implementable actions for Marketing and Sales.
- Bring the outside-in through immersions, trend work, competitive intelligence and direct consumer connection.
- Champion a culture of consumer obsession by making insights accessible, memorable and easy to use.
Influence and deliver with excellence
- Act as a trusted, objective thought partner who can challenge constructively, resolve debates through evidence and influence stakeholders.
- Manage research partners end to end, including briefing, methodology selection, quality, timelines, budgets and action-oriented delivery.
- Experiment with agile, digital and AI-enabled approaches while protecting research quality, responsible data use and confidentiality.
Job Specifications
- Post-graduate qualification; an MBA or specialization in marketing, consumer behaviour, analytics or research is advantageous.
- Approximately 5-10 years of relevant experience in consumer and market insights, analytics or research, gained in FMCG and/or a high-quality research or consulting organization.
- Hands-on experience across qualitative and quantitative research, with strong capability in translating learning into commercial recommendations.
- Experience working with syndicated and business data such as Retail Audit, Household Panel, Brand Tracking, POS/e-commerce and internal sales data is critical and prior experience in it is an added advantage
- Strong strategic thinking, storytelling and presentation skills, with the confidence to simplify complexity and influence cross-functional stakeholders.
- A curious, collaborative and action-oriented mindset, with high standards of ownership, ethics and execution.
