Who We Are
Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Senior Manager, Integrated Marketing to join the Marketing department.
The Senior Manager, Integrated Marketing reports to the Senior Director, Integrated Marketing and leads integrated marketing strategy, planning, campaigns, activation, and performance for an assigned priority specialized audience, such as Finance & Accounting; Technology, Marketing & Creative; Legal, Administrative, Customer Support and HR; or the broader population of hiring managers and job seekers within Robert Half’s areas of specialization. This role translates business objectives, audience insights, market opportunities, seasonal demand drivers, and specialized audience priorities into audience-focused integrated marketing strategies that drive awareness, engagement, demand, pipeline, and revenue growth.
This is a senior integrated marketing leadership role that manages one Senior Marketing Manager or Marketing Manager, shaping audience priorities, integrated marketing plans, campaign strategies, and cross-functional activation. The Senior Manager partners closely with Executive Directors, business leadership, Brand, Content Marketing, Brand Design Studio, Field Marketing, Performance Marketing, Analytics, Communications, and Web partners to ensure audience strategies are aligned, actionable, measurable, and connected to marketing activation and practice-group marketing needs.
What You'll Do
Integrated Marketing Strategy & Audience Planning
- Own integrated marketing strategy and annual marketing planning for an assigned priority specialized audience, aligned to business priorities, market opportunities, customer needs, and growth objectives.
- Develop audience integrated marketing strategies that reflect seasonal and cyclical demand moments, buyer and candidate needs, competitive dynamics, business priorities, and revenue opportunities.
- Translate business objectives into integrated marketing programs, campaigns, activation plans, and growth initiatives for the assigned audience.
- Serve as the primary marketing partner for assigned Executive Directors on audience strategy, integrated marketing planning, campaign priorities, audience growth opportunities, and integrated marketing performance.
- Make recommendations on audience priorities, campaign sequencing, resource needs, and marketing investments based on impact, urgency, and business value.
- Serve as the audience’s senior integrated marketing lead and ensure audience insights inform campaign planning, content marketing priorities, creative direction, channel activation, and marketing activation.
Campaign Leadership & Cross-Functional Orchestration
- Lead planning and orchestration of integrated marketing programs, campaigns, and initiatives across channels and teams.
- Develop integrated program and campaign briefs that define audience, objective, business insight, activation strategy, channel roles, offers, timing, measurement, and required deliverables.
- Ensure audience activation and marketing activation programs are integrated into campaign planning and execution.
- Lead cross-functional collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other partners.
- Drive campaign governance, decision-making, prioritization, and optimization for assigned audience initiatives.
- Partner with Analytics and channel teams to monitor performance, evaluate ROI, identify insights, and optimize programs through a test-and-learn approach.
Team Leadership, Activation Alignment & Organizational Effectiveness
- Manage, coach, and develop Senior Marketing Managers or Marketing Managers aligned to the assigned audience and related practice-group growth opportunities.
- Ensure practice-group marketing, audience activation, marketing activation, and one-to-one marketing tools align to the audience strategy and integrated marketing plan.
- Guide development of customer-facing one-to-one marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific marketing resources.
- Gather and synthesize field and stakeholder feedback to improve audience strategies, campaign performance, marketing activation adoption, and market relevance.
- Build strong partnerships across Marketing, business leadership, Communications, and Executive Director teams.
- Champion audience-centric, field-informed, performance-driven marketing throughout the organization.
- Skilled in providing timely feedback, addressing concerns, and managing difficult conversations in a timely manner with emotional intelligence, fairness and consistency, both verbally and in writing.
Success Measures
- Growth in awareness, engagement, demand, pipeline, and revenue within assigned audiences.
- Integrated marketing campaign performance.
- Audience activation effectiveness.
- Marketing activation adoption and utilization.
- Marketing contribution to revenue.
- Adoption of audience-based marketing plans and programs.
- Quality and effectiveness of cross-functional collaboration.
- Performance and development of assigned Marketing Manager or Senior Marketing Manager.
What You'll Need
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- MBA or related advanced degree preferred.
- 8+ years of progressive marketing experience.
- 4+ years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines.
- Experience developing audience, segment, industry, or customer-focused marketing strategies.
- Experience leading complex, cross-functional marketing initiatives and influencing senior stakeholders.
- Experience managing direct reports or leading professional contributors preferred.
- B2B, professional services, staffing, consulting, technology, or similar experience preferred.
Competencies / Abilities
- Integrated marketing strategy.
- Audience segmentation and planning.
- Go-to-market planning.
- Campaign development and orchestration.
- Audience activation and marketing activation.
- Marketing measurement and optimization.
- Business acumen and prioritization.
- Team leadership and coaching.
- Executive stakeholder influence.
- Cross-functional collaboration and change management.
Interpersonal Skills
- Executive presence.
- Strong written and verbal communication.
- Ability to influence without authority in a matrixed organization.
- Strong relationship building with Executive Directors, business leadership, Marketing, Communications, and cross-functional stakeholders.
- Ability to simplify complex issues and align teams around priorities.
Minimum Required Technical Skills
- Marketing planning and campaign management tools.
- CRM and marketing technology platforms.
- Marketing analytics and reporting tools.
- Microsoft Office Suite and Copilot.
- Ability to use AI and MarTech capabilities to improve planning, workflows, measurement, and marketing effectiveness.
The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.
$121,000.00 - $189,000.00
We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com.
Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran
As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.
Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.
Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.
In your email please include the following:
The specific accommodation requested to complete the employment application.
The location(s) (city, state) to which you would like to apply.
For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
