Senior Manager, Integrated Marketing Campaigns

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Manager, Integrated Marketing Campaigns based in Ireland.

This is an opportunity for an experienced integrated marketing professional to shape and deliver multi-channel campaigns that strengthen brand awareness, engage priority audiences, and generate qualified demand in the rapidly evolving AI and cloud infrastructure market. In this senior, hands-on individual contributor role, you will lead campaigns across regional markets, major industry events, and evergreen solution initiatives. You will turn audience and market insights into compelling strategies, coordinate cross-functional teams and external partners, and oversee execution from initial planning through performance analysis. You will also build scalable, AI-powered campaign systems that accelerate delivery, improve efficiency, and continuously optimize results. Working in a dynamic international environment, you will have significant ownership and the opportunity to help develop an integrated campaign function with room to grow into a team leadership position.

Accountabilities

Lead regional and city-specific campaigns: Research priority markets, target personas, buying behaviors, local communities, influential voices, and relevant publications. Translate these insights into integrated campaigns combining the most effective digital and physical channels.

Drive campaigns around major events: Develop and manage campaign strategies before, during, and after major industry events, extending audience reach through digital media, physical activations, influencers, third-party publications, content syndication, and coordinated follow-up.

Develop evergreen and solution-focused campaigns: Create sustained programs connecting specific personas and business needs with relevant solutions. Plan launches and ongoing activations around priorities such as new hardware, industry use cases, inference, and agentic AI.

Translate strategy into execution: Define campaign objectives, customer journeys, channel strategies, creative assets, budgets, timelines, and responsibilities. Write actionable briefs, manage dependencies, and coordinate execution with channel owners and agencies.

Align cross-functional stakeholders: Bring together Product Marketing, Brand and Creative, Content, Digital, Events, Partner Marketing, Sales, and Marketing Operations around shared campaign plans, clear decisions, and coordinated follow-up.

Develop partner activations: Identify opportunities to expand reach and credibility through strategic partnerships. Lead co-branded content and joint campaigns with clearly defined objectives, responsibilities, distribution plans, and success measures.

Manage agencies and external vendors: Select and brief partners, establish scopes and deliverables, manage budgets and quality standards, provide constructive feedback, and ensure accountability for execution and results.

Own campaign measurement and attribution: Establish baselines, KPIs, tracking, and reporting frameworks with analytics and Marketing Operations teams. Evaluate awareness, audience engagement, qualified demand, pipeline contribution, and campaign efficiency, using controlled tests or geographic comparisons where appropriate.

Build scalable, AI-powered campaign systems: Develop reusable frameworks for audience research, campaign briefs, customer journeys, creative development, and cross-channel activations. Use AI to accelerate planning and production, establish feedback loops, and improve targeting, creative, channel mix, and budget allocation.

Apply AI to improve campaign performance: Use AI tools for market research, campaign planning, and rapid prototyping. Validate outputs, maintain quality, document effective workflows, and use the time saved to experiment and optimize.

Deliver measurable results: Establish a prioritized campaign roadmap, measurement framework, and initial market insights within the first 90 days, with the first priority campaign launched. Improve awareness, relevant customer reach, qualified engagement, and pipeline contribution while delivering campaigns on time and within agreed budgets.

Requirements:

At least 8 years of experience in integrated campaigns, demand generation, or account-based marketing, including substantial hands-on ownership of multi-channel programs at scale.

A minimum of 4–5 years leading integrated campaigns, ideally within one or two organizations.

A proven track record of delivering integrated campaigns with measurable business outcomes, supported by a clear understanding of your personal contribution, lessons learned, and optimization decisions.

Strong audience and market research capabilities, including the ability to identify decision-makers, understand their needs and trusted information sources, and select relevant messages, channels, and offers.

Experience connecting digital and physical channels into cohesive customer journeys, with an understanding of regional relevance, event amplification, and sustained demand generation.

Creative and unconventional thinking about media and activation, including the ability to identify distinctive opportunities through local partnerships, street marketing, and unexpected audience touchpoints.

Strong knowledge of campaign measurement and attribution, with the ability to define success across different campaign types, interpret incomplete data, and distinguish engagement metrics, pipeline influence, and incremental impact.

Proven experience managing agencies and vendors, including partner selection, briefing, scope definition, budget management, creative feedback, and performance evaluation.

Strong systems-thinking skills and practical experience using AI to develop reusable research methods, planning templates, workflows, and continuous improvement processes.

Excellent cross-functional leadership and stakeholder management skills, with the ability to influence without direct authority, resolve competing priorities, and communicate decisions clearly.

Comfort operating as a senior individual contributor, balancing strategic ownership with hands-on execution, managing multiple campaigns, and making effective decisions with limited resources.

Particularly valuable experience includes:

B2B technology, cloud infrastructure, AI, developer platforms, or enterprise software, with exposure to both technical and business audiences.

Developing city-specific or regional campaigns informed by local audience insights and media behaviors.

Extending the impact of major industry events through coordinated pre-event, on-site, and post-event campaigns.

Co-marketing with technology or ecosystem partners through joint content, distribution, and activations.

Using CRM, marketing automation, account-based marketing, and campaign analytics tools to connect marketing activity with account engagement and commercial outcomes.

A strategic yet practical mindset: someone who starts with audience needs and business objectives, turns insights into clear campaign plans, and confidently moves between research, creative development, agency management, performance analysis, and experimentation.

Applicants must be authorized to work in the country in which they apply and provide proof of employment eligibility as a condition of hire.

Benefits:

Competitive compensation.

Career growth and learning opportunities.

Flexibility, autonomy, and ownership.

Collaborative and innovative working culture.

Opportunity to contribute to impactful AI projects.

International working environment alongside talented professionals.

Fast-moving environment that encourages bold thinking, continuous growth, meaningful impact, and trust.

Opportunity to shape the development of a scalable integrated marketing function and contribute to the future of AI.