Role Responsibilities
As a Senior Manager, Marketing, you will lead the Growth Marketing organization across Latin America, overseeing regional marketing teams and external agency partners to drive customer acquisition, activation, retention, and revenue growth.
You will apply your strong analytical and commercial acumen, along with deep expertise in performance marketing, customer funnel optimization, media efficiency, and digital growth, to drive business results across the region. Combining strategic leadership with hands-on digital marketing execution expertise, you will ensure marketing investments deliver measurable business impact while building scalable growth capabilities throughout Latin America.
Performance Marketing & Growth
- Own customer acquisition strategy and performance across all digital channels.
- Manage and optimize investments across paid search, paid social, display, affiliates, influencers, partnerships, app marketing, and emerging acquisition channels.
- Continuously improve conversion rates throughout the customer journey.
- Drive marketing efficiency through rigorous optimization of CAC, ROAS, payback period, and lifetime value metrics.
- Identify new growth opportunities and scalable acquisition levels.
- Challenge agency recommendations through data and performance insights.
- Ensure best-in-class execution across all acquisition and retention programs.
Marketing Strategy
- Own the E2E marketing strategy across the customer lifecycle, from awareness and acquisition to engagement, retention, and loyalty.
- Lead performance, content, SEO, and customer communication initiatives under a unified growth strategy.
- Ensure consistency of messaging, positioning, and customer experience across all touchpoints.
Analytics & Optimization
- Build a culture of testing, experimentation, and continuous improvement.
- Lead the development of attribution models, audience strategies, and measurement frameworks.
- Partner with Analytics teams to identify growth opportunities and improve marketing effectiveness.
- Use data to influence resource allocation and strategic business decisions.
Regional Team Leadership & Cross-Functional
- Lead and develop a high-performing team of marketing professionals across multiple Latin American markets.
- Establish clear goals, performance standards, and development plans for direct reports.
- Foster a data-driven culture focused on growth, accountability, and high performance.
- Partner closely with Business, Product, Pricing, and Analytics teams.
- Support new product launches, market expansion initiatives, and platform transformation efforts.
Role Requirements
Basic Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
- 8+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or related fields.
- Experience in fintech, digital financial services, payments, remittances, money transfer, or other digital-first businesses.
- Experience leading cross-functional teams and managing agency partners across multiple markets.
- Experience in performance marketing, SEO, content marketing, CRM/customer lifecycle management, customer experience, and brand development.
- Fluency in English and Spanish, both written and verbal.
Preferred Qualifications:
- MBA or Master’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
- Experience leading Growth Marketing organizations across multiple Latin American markets.
- Experience developing and executing customer acquisition, activation, retention, and loyalty strategies at scale.
- Experience optimizing marketing performance through CAC, ROAS, payback period, and customer lifetime value (LTV) metrics.
- Experience building attribution models, audience strategies, and measurement frameworks to improve marketing effectiveness.
- Experience managing multi-channel marketing investments across paid search, paid social, display, affiliate, influencer, partnership, and app marketing channels.
- Experience partnering with Product, Analytics, Pricing, and Commercial teams to support business growth initiatives.
Work Shift
HYBRID - Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your Brazil-specific benefits include:
- Medical (CarePlus) and dental (Privian) assistance: plans with no fixed contribution, with co-participation in consultations and exams
- Life insurance
- Food voucher
- Meal voucher
Other Details
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
Estimated Job Posting End Date:
12-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
