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The Senior Manager, Marketing is responsible for planning and managing the successful implementation of marketing programs to achieve stated revenue growth goals. The Senior Marketing Manager reports to a Director or Manager, Segment Marketing that provides strategic guidance, coaching, and development.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Based on strategic guidance from the Director or Manager, Segment Marketing, senior marketing managers create campaign or program briefs to define specific outcomes and activities necessary to achieve those outcomes.
- Develops in depth understanding of features and benefits of financial products offered to the segment.
- Contributes to the definition and refinement of client segment positioning strategies.
- Contributes input and ideas to help achieve segment marketing goals and program ROI.
- Helps define and update marketing plans for specific marketing channels under the direction of the Director or Manager, Segment Marketing.
- Generates ideas for future improvement based on discussion with stakeholders and results from previous campaign tracking.
- Ensures that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales.
- Coordinates with appropriate internal and external centers of excellence to execute campaigns and programs including:
- Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers.
- Current and planned internal resources include client analytics, market research, corporate communications, community engagement, digital channel, branded content creation, merchandising, and marketing automation.
- Creates content as directed including but not limited to articles, blog posts, emails, letters, presentations, etc.
- Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Based on results and discussion with the Director or Manager, Segment Marketing contributes ideas and recommendations for future planning.
- Contributes to building recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns.
- Builds relationships across the company to maintain and enhance high standards of internal reputation.
- Actively seeks to learn about new trends and opportunities in order to build a knowledge base to prepare for future thought leadership.
- Follows established department policies, procedures, and workflow practices.
- Serves as a first line of defense in implementing appropriate risk controls.
SUPERVISORY RESPONSIBILITIES:
Carries out supervisory responsibilities in accordance with the organization's policies, procedures and applicable laws; Provides guidance and oversight to and is responsible for the coordination and evaluation of the assigned team. Responsibilities may include interviewing, hiring and training associates; planning, assigning and directing work; performance management; associate compensation; approving expense reports; addressing concerns and resolving problems.
MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:
- Bachelor’s degree in Business, Marketing, Finance or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.
- 7+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc.
- Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required.
- Experience working for or with a publicly-traded company.
- Quantified results from marketing programs and campaigns created and managed.
- Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.
- Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value.
- Personal or professional experience in emerging marketing disciplines like “growth hacking,” inbound marketing, social media, etc. are encouraged but not required of candidates.
ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:
- Ability to travel if required to perform the essential job functions
- Ability to work under stress and meet deadlines
- Ability to operate related equipment to perform the essential job functions
- Ability to read and interpret a document if required to perform the essential job functions
- Ability to lift/move/carry approximately 10 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an “undue hardship” then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.
Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.
