Senior Manager, MSP Demand Generation

Accountabilities

Lead and develop the team: Manage, coach, and mentor a team of three professionals, establishing clear objectives, encouraging accountability, and supporting continuous professional growth.
Own demand generation strategy: Develop and implement comprehensive demand generation plans for the MSP segment, aligning marketing priorities with broader business objectives, pipeline targets, and revenue goals.
Define channel and promotional strategies: Identify target audiences and determine the most effective channels, messaging, and promotional approaches to engage prospects and partners throughout the buying journey.
Optimize the full marketing funnel: Balance new customer acquisition, deal acceleration, and account expansion initiatives to improve conversion rates, increase pipeline contribution, and maximize revenue impact.
Drive multichannel marketing performance: Partner with the Integrated Marketing team to translate strategic priorities into coordinated campaigns, maintaining ownership of channel strategy, funnel targets, and performance expectations.
Leverage AI and automation: Apply AI-powered tools and automation to improve campaign planning, performance analysis, reporting, and execution efficiency while maximizing the productivity of a lean team.
Lead events and field marketing initiatives: Collaborate with the Events Marketing team to plan and deliver MSP-focused trade shows, field events, user groups, and partner activities that support pipeline generation and business development.
Align events with broader campaigns: Ensure event programming, messaging, and audience targeting reinforce integrated marketing initiatives and deliver a consistent experience for prospects and partners.
Collaborate with sales and business teams: Work closely with MSP Sales leadership, Distribution, Product Marketing, Content, and Sales Development to align marketing activities with go-to-market priorities and revenue opportunities.
Strengthen sales and marketing alignment: Support pipeline creation through close collaboration with sales teams, using insights from prospect and customer interactions to refine targeting, messaging, and campaign strategies.
Manage budgets and return on investment: Develop, forecast, and monitor the MSP demand generation budget in partnership with senior marketing leadership, ensuring resources are allocated effectively.
Establish and monitor KPIs: Define and track key performance indicators for campaigns and events, including pipeline contribution, return on investment, conversion performance, and channel efficiency.
Report performance and recommend improvements: Present results and strategic recommendations to leadership, translating marketing data into actionable insights that support continuous optimization.
Improve the prospect and partner experience: Ensure consistent, engaging interactions across marketing touchpoints, from initial awareness through opportunity creation.
Optimize the buyer journey: Identify gaps and friction points in the MSP prospect and partner experience, collaborating with functional marketing teams to implement improvements.
Monitor market trends: Stay informed about developments in the MSP ecosystem, technology sector, and partner landscape, adapting demand generation strategies to evolving opportunities and audience needs.
Requirements
Professional experience: 10+ years of B2B marketing experience, including demand generation or campaign management in the MSP, channel, or partner ecosystem within a SaaS or technology environment.
People management: Previous experience managing direct reports, with a demonstrated ability to coach, mentor, motivate, and develop high-performing team members.
Demand generation expertise: Proven success designing and executing multichannel, full-funnel marketing campaigns that generate qualified pipeline and contribute to revenue growth.
Channel and partner marketing: Strong understanding of MSP business models, channel ecosystems, partner relationships, and the marketing strategies required to engage and convert these audiences.
Events and field marketing: Experience planning and executing field marketing initiatives, trade shows, partner events, or similar programs, including experience managing an events function or team member.
Marketing technology proficiency: Familiarity with marketing automation, CRM, and demand generation platforms such as HubSpot, Salesforce, and 6sense, along with campaign analytics and reporting tools.
AI and automation capabilities: Practical experience using AI or automation tools to improve marketing efficiency and outcomes, including content generation, campaign optimization, performance analysis, and reporting.
Strategic and analytical thinking: Ability to translate business objectives and performance data into actionable strategies, prioritize investments, and optimize marketing activities based on measurable results.
Budget and performance management: Experience forecasting and managing marketing budgets, monitoring campaign effectiveness, and evaluating return on investment.
Cross-functional collaboration: Strong ability to work with sales, marketing, product, content, distribution, and other stakeholders to coordinate initiatives and achieve shared goals.
Hands-on leadership: Comfortable setting strategic direction while remaining close to execution, helping teams solve problems and deliver results in a fast-paced environment.
Communication and presentation: Excellent written and verbal communication skills, with the ability to present performance insights, strategic recommendations, and campaign results clearly to senior leadership.
Adaptability and innovation: A proactive, data-driven mindset, with the ability to identify emerging opportunities, embrace new technologies, and continuously improve marketing processes.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Remote work readiness: Ability to lead a distributed team, collaborate effectively across functions, and manage priorities in a remote working environment.
Benefits
Competitive compensation: Annual base salary ranging from $160,000 to $180,000, plus an annual performance-based bonus.
Stock options: Opportunity to participate in equity-based compensation and share in the company's long-term growth.
Health and welfare plans: Access to healthcare and welfare benefits.
Life and disability coverage: Insurance plans designed to provide additional financial protection.
Retirement benefits: Access to a retirement savings plan.
Flexible paid time off: Unlimited flexible PTO to support work-life balance and personal needs.
Birthday leave: Enjoy your birthday off as an additional employee perk.
Remote work: Opportunity to work remotely from the United States.
Collaborative team culture: Join a fast-moving, innovative environment that values teamwork, ownership, and continuous improvement.
Leadership and development opportunities: Build and develop a team while shaping demand generation strategy and influencing business growth.
AI-driven marketing environment: Work with modern AI tools and automation technologies to improve productivity, campaign performance, and marketing operations.