Senior Manager of Field and Channel Marketing, West

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager of Field and Channel Marketing, West based in the United States.

We are looking for a creative, strategic, and results-driven marketing leader to drive regional field and channel marketing initiatives across the Western United States. In this role, you will develop and execute impactful programs that strengthen brand presence, engage enterprise decision-makers, and accelerate revenue growth. You will lead regional events, strategic partner initiatives, and account-based marketing campaigns in close collaboration with Sales and Marketing teams. Working with channel partners, resellers, and strategic alliances, you will build relationships that generate qualified opportunities and expand market reach. This hands-on position combines event management, cross-functional collaboration, and data-driven marketing strategy. Your work will directly contribute to pipeline generation, opportunity acceleration, and measurable business outcomes.

Accountabilities

In this role, you will lead regional field and channel marketing initiatives, ensuring strong alignment with sales priorities and measurable business impact. Your main responsibilities will include:

Develop and execute regional field marketing strategies aligned with sales territories, target accounts, and pipeline objectives.

Plan and manage end-to-end regional events, including executive dinners, roundtables, networking events, workshops, roadshows, and industry conferences.

Create engaging experiences for CISOs, security leaders, cloud security professionals, and enterprise decision-makers.

Oversee event logistics, vendor relationships, venue selection, invitations, budgets, and on-site execution.

Coordinate with Sales and BDR teams to drive event attendance, support prospect outreach, and ensure effective post-event follow-up.

Build and execute joint marketing programs with regional channel partners, VARs, resellers, and strategic alliances.

Collaborate with Channel Sales teams to organize co-hosted events, partner dinners, workshops, and regional campaigns.

Identify opportunities to expand regional market presence through partner relationships, sponsorships, and collaborative initiatives.

Partner with regional Sales leadership to understand territory priorities, target accounts, and revenue objectives.

Develop account-focused marketing programs that support prospect engagement, opportunity progression, and account-based marketing initiatives.

Manage regional field marketing budgets and allocate resources based on expected business impact.

Monitor event attendance, engagement, pipeline generation, and influenced opportunities to evaluate program performance.

Measure marketing effectiveness and ROI, using data and insights to optimize future investments.

Maintain accurate campaign and event reporting in collaboration with Marketing Operations and Sales teams.

Requirements

The ideal candidate combines strong B2B field marketing expertise with excellent project management, analytical, and relationship-building skills. You should bring:

5+ years of experience in B2B field marketing, preferably within cybersecurity, cloud security, or enterprise SaaS.

Demonstrated experience planning and executing regional field events and channel partner marketing programs.

Strong understanding of enterprise sales cycles, pipeline generation strategies, and account-based marketing.

A proven track record of generating qualified pipeline and contributing to revenue growth through marketing initiatives.

Experience working closely with regional Sales teams, BDRs, Account Executives, and Channel organizations.

Familiarity with cybersecurity audiences, including CISOs, security practitioners, and IT decision-makers.

Ability to manage multiple events, campaigns, and marketing programs simultaneously.

Strong organizational, project management, communication, and stakeholder management skills.

Analytical capabilities, including experience using dashboards and performance data to guide decisions and prioritize investments.

Experience managing marketing budgets, external vendors, event logistics, and on-site execution.

Working knowledge of Salesforce, marketing automation platforms, and event management tools.

Willingness and ability to travel regionally for events, partner meetings, and sales activities.

Benefits

Opportunity to lead impactful field and channel marketing initiatives across the Western United States.

Hands-on ownership of regional marketing strategy, events, and partner programs.

Close collaboration with Sales leadership, channel partners, and cross-functional Marketing teams.

Opportunity to engage directly with enterprise cybersecurity leaders and decision-makers.

Direct contribution to pipeline generation, revenue growth, and regional market expansion.