Madison Reed is looking for a performance marketer who wants to own a number, not run a channel. This person owns paid acquisition across our owned and operated business, with particular focus on driving Hair Color Bar growth and acquisition efficiency, and is accountable for the forecast, the budget and the results behind it.
The work runs through two sets of hands that are not your own: an external performance media agency and one internal direct report. Your job is to set the direction, hold both accountable, and know the numbers well enough to challenge what comes back. You will still get into the platforms when the situation calls for it, but the seat is measured on whether acquisition grew and what it cost, not on campaign volume.
We are looking for someone commercially minded and proactive. This role does not wait for direction or stop at reporting what happened. It anticipates where performance is heading, brings the recommendation before it is asked for, and connects what is happening in paid media to what is happening in the business.
This role reports to the SVP, Growth Marketing, is full time and remote. While remote, this role may travel less than 5% of the time.
The base salary range for this position is between $140,000 and $145,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Responsibilities
Own acquisition and the number behind it
- Own new customer acquisition targets, budget and performance across our owned and operated channels (Hair Color Bar and Direct-to-Consumer/E-commerce), with primary focus on Hair Color Bar growth, customer acquisition cost (CAC), lifetime value (LTV) and media mix effectiveness.
- Build and execute the paid acquisition plan in partnership with the SVP, Growth Marketing and the Business Owners (GMs), with particular emphasis on four-wall growth.
- Partner with DTC, Amazon and Wholesale teams on strategies that drive new-to-brand growth for their businesses.
- Translate business objectives into channel plans and measurable growth initiatives rather than waiting for them to arrive as briefs.
Lead the agency relationship
- Own the day-to-day relationship with our external performance media agency: set the strategic direction, the objectives, the KPIs and the testing priorities, and hold them accountable for execution.
- Challenge agency recommendations rather than approving them. Evaluate what comes back against our own numbers and push when the case is thin.
- Run a consistent performance cadence with the agency so problems surface early and in a meeting, not in a month-end report.
- Work with the agency to improve media efficiency, acquisition cost, conversion and incremental growth across paid search, paid social, shopping and other performance channels.
Forecast, budget and financial accountability
- Own acquisition forecasting and budget management: media spend, new customer volume, CAC, ROAS and channel-level performance.
- Build monthly and quarterly forecasts, and flag risks, opportunities and gaps to plan before they land.
- Manage budget pacing and recommend investment shifts across channels, products and campaigns based on performance and business priority.
- Partner with Finance to align acquisition investment to revenue targets, and own monthly media budget reconciliation and reporting with Finance and Accounting.
- Turn performance and financial trends into forward-looking recommendations that inform where the next dollar goes.
Media mix and four-wall growth
- Manage media budget allocation across channels, products and campaigns, weighting intentionally toward four-wall growth channels (geo-targeted paid media, Direct Mail, Audio and similar) against DTC efficiency targets.
- Build the strategies that drive Hair Color Bar traffic through geo-targeting, local marketing and audience segmentation.
- Provide direction across paid and non-paid acquisition drivers including Paid Social, Paid Search and Shopping, Affiliate, Yelp, TV, Audio, Direct Mail, SEO, Referral and exploratory test channels.
- Evaluate emerging platforms and partners to diversify the mix and find incremental growth.
Lead one person, partner with many
- Lead, develop and mentor one direct report, setting clear priorities and accountability alongside real development.
- Build the cross-functional relationships the work depends on: Digital and Engineering on landing pages and marketing technology, Data Strategy on analytics, attribution, incrementality and in-store visit measurement, Creative and Brand on advertising and messaging, Finance on forecasting and budget, and CRM and Brand on how acquisition and retention meet.
Bring the next thing, not just the last number
- Anticipate performance problems and arrive with a recommendation and a plan, rather than a report on what already happened.
- Build and run a testing roadmap across media, creative, audience, geography, landing pages, offers and new channels.
- Use AI and automation, including our Pixis investment, to improve campaign performance and operating efficiency, and keep a point of view on where those tools genuinely help.
- Stay current on growth marketing trends, competitive activity and emerging platforms, and bring what matters back to the team.
Reporting and communication
- Build and present weekly, monthly and quarterly performance updates that state the trend, the performance to plan, the risks and the recommended action.
- Translate performance data into business implications that a senior audience can act on.
Qualifications
- Bachelor's degree.
- 6+ years in performance marketing, growth marketing or customer acquisition.
- Demonstrated ownership of an acquisition number: a forecast, a budget and a result you were accountable for, not support of someone else's.
- Experience managing an external performance marketing agency, including setting direction, establishing KPIs and holding partners accountable. Agency-side experience that gives you the other half of that picture is also valuable.
- Strong expertise in paid search and paid social, particularly Google and Meta, with enough hands-on depth to evaluate what an agency brings you.
- Financial and analytical capability: acquisition forecasting, budget management, CAC, LTV, ROAS and performance modeling.
- Experience managing meaningful annual media budgets.
- Experience in an omni-channel business with four-wall retail or service alongside direct-to-consumer/e-commerce, or a clear appetite to learn the four-wall side quickly.
- Working knowledge of marketing analytics, attribution and measurement, including offline attribution and in-store visit measurement.
- Experience across upper-funnel media (TV, OTT, Direct Mail, OOH, Podcast/Audio) strongly preferred.
- Familiarity with non-paid acquisition channels such as SEO, Affiliate and Referral.
- Experience leading or mentoring at least one direct report.
- Proactive self-starter with real ownership and urgency. Consistently anticipates challenges and moves things forward without being asked.
- Strong communication and influencing skills across cross-functional teams.
- Curious and adaptable, with genuine interest in using AI and automation to improve performance and efficiency.
- Willing to balance ownership with hands-on problem solving and execution when the moment calls for it.
Bonus industry experience
- Multi-location fitness, beauty or wellness businesses.
- Direct-to-consumer businesses that expanded into omni-channel retail or service.
- Subscription or membership-driven businesses.
Big on Benefits
The Perks? Glad you asked…
- Comprehensive Healthcare
- 100% Company Paid Short and Long Term Disability
- 401k Participation and Equity Grants
- Continuing Education Contributions
- HSA Employer Contributions and FSA Options
- Parental Leave Program
- Commuter Benefits
- Responsible Paid Time Off Program
- Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
- Company sponsored events
- But wait, there’s more…
We are Madison Reed.
We’re disrupting a $50 billion industry.
Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.
We live our values.
Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.
We are hair color that breaks the rules.
Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.
Join us in our mission to live life colorfully and make personal care more personal.
Where applicable we comply with the Fair Chance Ordinance, and we will consider employment for qualified applicants with arrest and conviction records. All qualified applicants with arrest or conviction records will be considered for employment in accordance with the ordinance and state law. We value inclusion and access for all candidates, and we are pleased to provide reasonable accommodation as needed to complete the interview process. Please contact hiring@ madison-reed.com to make a reasonable accommodation request. Requests must be submitted prior to your scheduled interview
Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.
Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.
