As the VALORANT Publishing Lead for Japan, you will play a pivotal role in shaping and executing the publishing strategy of VALORANT in the Japan market. You will bridge global ambition with local execution, ensuring our strategy serves our player base in-market.
As a Senior Manager, Publishing Product Management on VALORANT publishing team, you will lead Riot’s long-term strategy for VALORANT in Japan, scale our publishing efforts and programs across product and esports marketing, community building, influencer management, local channel strategy and partnerships, all while acting as the voice of the Japan region.
Team building and management is a core responsibility of this role and you will have the privilege of leading a team of experienced publishing professionals to contribute to the product’s success. You will report to Regional Publishing Product Lead, VALORANT APAC.
Responsibilities:
- Design and guide local publishing strategy to ensure our goals, player needs and game health metrics are achieved
- Lead and grow an experienced publishing team as VALORANT grows with subsequent content releases and player community-facing events
- Represent and advocate for market and its needs to the global team
- Implement global brand strategy locally while optimizing owned and earned channels
- Make key decisions across the region’s communications strategies, audience targeting, performance measurement and integration of community channels
- Build and scale local partnerships to support the local community and game ecosystem
Required Qualifications:
- 5+ years of experience in a publishing, business development or product management role
- 4+ years leading an externally facing program related to experiential marketing
- 3+ years directly managing an initiative, program, or small team
- Deep understanding of regional/cultural landscape and gaming communities in Japan
- Experience building strategies and managing resources to achieve desired outcomes
- Strong strategic and operational planning skills, including translating strategy into team roadmaps, priorities, milestones, and measurable goals
- Experience directly managing and developing individual contributors, with responsibility for team performance, player outcomes, and market business results
- Ability to establish effective team processes and operating rhythms, set clear goals, provide direction and actionable feedback and hold team members accountable while fostering ownership
Desired Qualifications:
- Experience applying community best practices to drive player engagement, retention, and sustainable community growth
- Experience developing and executing marketing, social media, and influencer campaigns.
- Understanding of channel management, from technical fundamentals to the creation of content that delights and surprises its users
- Strong quantitative background with a track record of using data, player insights, and attribution models to optimize strategy and publishing outcomes
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
