Senior Manager, Product Marketing - Events

Position Summary:

The Senior Manager, Product Marketing for Events owns the product marketing strategy for Pareto’s strategic events and is accountable for ensuring they achieve business outcomes. This role develops a deep understanding of each audience, defines event objectives, establishes messaging, and creates content that delivers on those objectives. They design the pre- and post-event attendee journey, enable Sales to maximize event impact, and track performance with Revenue Operations to identify gaps and keep results on target.

Key Responsibilities:

Own Audiences and Strategy for Event Portfolio

• Build a deep understanding of event audiences—including brokers, consultants, and employers—by synthesizing voice-of-customer insights, customer research, field feedback, and market signals.
• Define audience needs and priorities, and translate them into event objectives that support Pareto’s business goals.
• Monitor the landscape and research best-in-class event engagement and experiences. Use those insights to sharpen Pareto’s positioning and strengthen event content and design.
• Partner with Field Marketing and RVPs to align event plans with regional needs, sales priorities, and the calendar year.

Own Messaging and Content for Strategic Events

• Develop the positioning, value proposition, and key messages for Pareto’s strategic events.
• Write and create audience-focused content across the event experience, including promotional copy, agendas, session descriptions, presentations, speaker briefs, and sales follow-up materials.
• Develop the content strategy and speaker lineup; prepare speakers and contributors to deliver a clear, consistent narrative.
• Ensure event messaging and content are relevant to the audience and reinforce Pareto’s value.

Drive Promotion and the Attendee Journey

• Develop integrated promotional campaigns that communicate the value of each event and support registration goals.
• Coordinate target audiences, messaging, channels, timing, and campaign assets with Marketing partners.
• Design pre-event communications and post-event nurture that support attendee engagement and clear next steps.
• Partner with RVPs to connect event follow-up to sales conversations and in-market priorities.

Deliver Strategic Event Outcomes

• Partner with Events on onsite planning and execution, owning the quality and consistency of the marketing content and attendee experience.
• Partner with Revenue Operations to define and track registration, attendance, engagement, and business outcome measures.
• Review results and feedback with cross-functional partners, identify gaps, and establish action plans to course-correct.
• Apply learnings to improve future event strategy, messaging, content, and campaigns.

Required Skills & Qualifications:

• Strong product marketer who can turn audience insight and business priorities into positioning, messaging, and go-to-market plans.
• Excellent writer and editor, able to create clear, persuasive content for business audiences and adapt messaging to different audience needs.
• Skilled at developing event narratives, agendas, speaker content, and sales materials that bring Pareto’s value proposition to life.
• Audience-centered and curious, with the ability to gather and apply customer, broker, and field insights.
• Effective cross-functional partner who can align Marketing, Sales, Events, and Revenue Operations around shared goals.
• Data-driven decision maker who uses results and feedback to improve marketing programs.
• Strong project manager who can manage multiple stakeholders, priorities, and timelines.
• Experience in healthcare, employee benefits, or insurance.
• Experience marketing to brokers, consultants, or other professional intermediaries.

Minimum Requirements:

• 7+ years of experience in B2B marketing, including direct product marketing responsibilities.
• Demonstrated experience developing positioning, messaging, and go-to-market plans based on audience or market insight.
• Demonstrated experience writing and developing marketing content for campaigns, events, or sales enablement.
• Experience leading integrated marketing programs that include events, from strategy and promotion through follow-up.
• Experience partnering with Sales leaders and using performance data to improve marketing activities.
• Ability to travel frequently to support onsite events; occasional evening or weekend work may be required during event periods.
• Bachelor’s degree or equivalent experience.

Perks & Benefits:

• Fully paid medical, dental, and vision benefits.
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement 
• Engaging hybrid work environment