Job Description
Are you interested in joining the LEGO® India Market business, and working closely with a dedicated team to build the LEGO® Brand by bringing best in class commercial acumen and tools and processes to the organisation.
Core Responsibilities
Customer & Channel Strategy
- Develop LEGO India's long-term Customer and Channel strategy, defining the role of each channel and key customer in our growth journey.
- Partner closely with Sales and Key Account teams to develop Joint Business Plans and strategic customer growth agendas.
- Build & Drive the Commercial calendar for the BU in line with the Integrated Commercial PLAN (ICP).
- Identify new channels, opportunities and ways of working that can unlock incremental growth.
Portfolio & Assortment
- Partner with Marketing and Sales to translate consumer and channel insights into portfolio, assortment and channel decisions.
- Define the right portfolio and proposition for different channels and customer segments.
- Balance brand building, consumer relevance and commercial opportunity.
Commercial Performance & P&L
- Partner with Finance and Sales to identify opportunities to improve trade investment, channel economics, mix and profitability.
- Bring a strong commercial lens to business decisions and help the organisation make better choices about where to invest and where to simplify.
- Work with the Finance partner to build & maintain CHANNEL level P&Ls to drive a health balance of Topline & Bottomline.
- Build fact-based recommendations that connect growth with healthy P&L outcomes.
Strategic Projects & Business Leadership
- Lead high-impact cross-functional commercial projects for the India business.
- Act as a strategic sparring partner to the GM and India Leadership Team on growth, customers, channels and commercial priorities.
- Bring together complex information and turn it into clear choices, recommendations and actions.
- Represent India confidently with APAC and global stakeholders including but not limited to Regional commercial development forums.
Translating Global Commercial Development Agendas to India
- Lead and drive global processes and planning by carrying out the Regional Market Group (MG) Integrated Commercial Plan (ICP), running the BU ICP, Customer Business Planning (CBP) process and the annual Customer Pulse.
- Support optimization of trade investments in the BU via the implementation of customer segmentation model and Multi-Channel Pricing framework (partnering with Finance).
- Develop and deploy the sales training capability agenda for the BU Sales Team.
- Coordinate the implementation & excellence in Globally developed Sales tech, tools and processes
Play your part in our team succeeding!
As LEGO India continues to scale rapidly, we are looking for a strategic and commercially minded leader to shape our Customer and Channel strategy for India.
This role sits on the India Leadership Team and will be a close strategic partner to the General Manager, working across Sales, Marketing and Finance to translate our growth ambition into a clear commercial agenda.
The role combines strategic thinking with hands-on execution. We are looking for someone who can see the bigger picture, challenge the status quo, connect the dots across functions and then work with teams to make things happen.
Do you have what it takes?
- Minimum 10 years of commercial experience in FMCG, consumer durables, toys, or premium consumer brands, spanning at least two of Sales, Channel/Customer Strategy, Revenue Growth Management, Category Management, Commercial Finance, or Strategy/Consulting.
- A proven track record of building and executing channel or customer strategies in India across modern trade, e-commerce and quick commerce, general trade/distribution, and brand-owned or franchise retail.
- Hands-on experience developing Joint Business Plans with key accounts and managing trade terms and trade investment.
- Experience owning or strongly influencing P&L outcomes, including pricing, mix, margin, and channel economics.
- Experience leading complex cross-functional projects and presenting to senior leadership. Exposure to regional or global stakeholders is a strong plus.
- Strong commercial acumen, including an understanding of how growth, trade spend, and portfolio choices flow through to the P&L.
- The ability to turn consumer, shopper, and channel insights into portfolio and assortment decisions.
- Structured problem-solving: synthesising complex data into clear choices, trade-offs, and recommendations.
- A solid grasp of RGM levers such as price-pack architecture, promotions, trade terms, and mix management.
- Advanced analytical skills with the judgement to know when "good enough" data supports a decision.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
