Senior Manager, Retention and Lifecycle

About the role

We are hiring for a Senior Manager, Retention and Lifecycle. Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL. 

In this role, you will:

• Own the strategy for key customer audiences across the lifecycle, defining the goals, segmentation, messaging, offers, journeys, and test roadmap for each
• Be responsible for key business outcomes, using LTV as the north star metric, alongside channel health metrics like engagement and deliverability
• Build and evolve audience segmentation based on lifecycle stage, behavior, value, engagement, customer needs, and churn risk
• Define the messaging hierarchy and value proposition for each audience and lifecycle moment, including what we say, when we say it, and which channel or intervention is most effective
• Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself
• Own end-to-end execution by managing a remote CRM operations team, while expanding our use of AI and automation to reduce manual work and increase testing velocity
• Collaborate with Ecom & Paid to build out our email and SMS list growth engine beyond standard on-site capture

We're looking for someone who:

• Has 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
• Has owned both automated flows and one-off campaigns across email and SMS, end to end
• Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates
• Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them
• Uses AI as a core part of how they build, test, send, and report
• Bonus: has worked somewhere with both a subscription and retail presence

Approach to the role:

• AI-first. Constantly asking what should never be done manually again
• Thinks about subscribers as relationships, not a list
• Every idea becomes a real test with a real read
• Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next
• High craft, high speed, and a strong partner to ecomm, paid, CX, and data

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $130,000-$160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.