Senior Manager, Strategic Growth

Accountabilities:

Go-to-Market Strategy and Execution: Own end-to-end go-to-market initiatives for priority healthcare verticals, translating leadership priorities into actionable launch plans with defined milestones, responsibilities, budgets, and success metrics.
Market Development and Provider Acquisition: Develop tailored acquisition strategies for each target vertical, including positioning, value propositions, offers, messaging, and channel selection to attract healthcare providers and drive adoption.
Multi-Channel Marketing Campaigns: Plan, launch, and optimize integrated marketing campaigns across relevant channels. Collaborate with creative and content teams to develop compelling collateral and ensure consistent messaging throughout the customer acquisition journey.
Pilot Programs and Growth Optimization: Design and execute market pilots, evaluate results, identify effective approaches, and scale successful initiatives. Use performance insights to refine campaigns, improve conversion rates, and maximize growth opportunities.
Performance Measurement and Reporting: Monitor key performance indicators, including qualified leads, conversion rates, provider acquisition costs, and active providers. Present findings, performance updates, and strategic recommendations to senior leadership.
Strategic Partnership Development: Identify, evaluate, and prioritize partnerships that support expansion into new healthcare markets, including manufacturers, brands, distributors, professional associations, practice-management platforms, healthtech providers, and buying groups.
Partnership Negotiation and Management: Structure, negotiate, and manage partnership agreements, including referral arrangements, co-marketing initiatives, integrations, and other commercial models. Own relationships throughout the partnership lifecycle, from initial outreach and negotiation to performance management and renewal.
Partner Marketing and Pipeline Growth: Develop and execute joint marketing programs that generate awareness, qualified opportunities, and provider acquisition. Track partner-sourced pipeline, conversion, and business volume to evaluate effectiveness and identify opportunities for expansion.
Partner Advocacy and Relationship Development: Serve as the internal advocate for strategic partners, incorporating their feedback, needs, and market insights into go-to-market planning. Maintain strong relationships and ensure partnerships remain active, aligned, and commercially productive.
Cross-Functional Leadership: Coordinate initiatives across Marketing, Sales, Product, and Operations, ensuring alignment on priorities, messaging, execution, and business objectives. Lead projects from kickoff through completion while managing timelines, resources, and deliverables.
Market Intelligence and Competitive Analysis: Monitor industry trends, competitive activity, emerging healthcare segments, and evolving provider needs to identify new growth opportunities and inform strategic decisions.
Strategic Communication: Collaborate with the Head of Marketing and Sales leadership to establish priorities, communicate progress, and present growth strategies and results to senior stakeholders.
Requirements:
Professional Experience: At least 5 years of experience in growth marketing, market development, strategic partnerships, or a related commercial growth function.
Strategic Partnership Expertise: Demonstrated experience identifying, negotiating, and managing strategic partnerships as a go-to-market channel, including developing and executing joint marketing programs.
Go-to-Market Execution: Proven ability to translate market opportunities and business priorities into practical launch strategies, execute multi-channel campaigns, and drive measurable acquisition and expansion outcomes.
Healthcare or Financial Technology Experience: Experience in elective healthcare, cash-pay healthcare, healthtech, fintech, or payments is strongly preferred.
Data-Driven Decision-Making: Strong analytical skills and experience measuring campaign effectiveness, partnership performance, conversion rates, acquisition costs, and pipeline contribution. Ability to turn performance data into actionable recommendations.
Cross-Functional Leadership: Experience leading initiatives across multiple departments without direct managerial authority, building alignment among stakeholders, and ensuring projects are delivered on time and in line with business goals.
Marketing and Messaging Skills: Ability to develop compelling positioning, communicate value propositions, and collaborate with creative and content teams to deliver effective marketing campaigns.
Commercial Acumen and Negotiation: Strong business judgment and negotiation skills, with the ability to structure mutually beneficial partnerships, evaluate commercial opportunities, and build sustainable growth channels.
Strategic Thinking and Storytelling: Ability to transform complex market opportunities into clear, persuasive strategies and communicate recommendations effectively to senior leadership.
Project Management: Strong organizational skills and the ability to manage multiple initiatives simultaneously, coordinate stakeholders, and maintain accountability for timelines, budgets, and outcomes.
Adaptability and Ownership: A proactive, hands-on mindset, with the ability to navigate ambiguity, take initiative, solve problems creatively, and carry projects through from planning to execution.
Relationship-Building Skills: Excellent communication and interpersonal skills, with the ability to establish trust and maintain productive relationships with partners, internal teams, and senior stakeholders.
High-Growth Environment Experience: Comfort working in a dynamic organization where priorities evolve quickly and individual ownership contributes directly to business performance.
The requirements listed above represent the core capabilities needed for success in this position and are not exhaustive.
Benefits:
Quarterly variable compensation: Eligibility for a quarterly performance-based variable compensation program.
Healthcare coverage: Medical, dental, and vision insurance premiums covered at 80% for employees and their dependents.
Unlimited paid time off: Flexibility to take time off as needed, supporting work-life balance and personal well-being.
Retirement savings: Access to a 401(k) plan.
Parental leave: Leave benefits to support employees and their families.
Life and accident protection: Accidental death and dismemberment (AD&D) insurance provided at no cost to employees.
Remote work flexibility: The opportunity to work remotely from within the United States.
High-impact growth opportunities: Help expand access to financing for elective healthcare services while developing new markets and strategic commercial partnerships.
Cross-functional collaboration: Work closely with Marketing, Sales, Product, and Operations leaders to influence business strategy and drive measurable results.
Entrepreneurial environment: Take ownership of initiatives, test new ideas, and contribute directly to growth in a fast-moving technology business.