Senior Marketer - ICP and BI

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.  

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and this role

Dow Consumer Solutions is seeking a highly motivated, strategic, and customer focused individual to fill an open position of Senior Marketer, located in Seoul, Korea.

This position will be responsible for driving regional strategy definition, market research, and implementation of a robust growth plan for Dow Consumer Solutions with a focus on the Korea Industrial & Chemical Processing (I&CP) Market as well as locally supporting the execution of our Strategy and related Marketing activities for the Korea Building & Infrastructure (B&I) Market. The market needs for silicone solutions are growing in many exciting applications like Composites, Textiles, Polyurethane Additives, Coatings and Performance Chemicals.  Silicones are attractive solutions to provide performance and sustainability benefits. 

For I&CP Market, this individual will lead the cross-functional Market Management Team (MMT) for Korea that will support the development and execution of the regional and marketing plan. To drive growth, this individual will be responsible for collecting market and customer insights to build a robust innovation portfolio that positions Dow as a market leader in this segment. Ability to interact with key customer and distributor personnel in order to translate customer needs to create compelling value propositions will be critical to success.  Finally, this individual will help shape our go to market strategy to optimally serve the market as well as improve our digital marketing capability to ensure our products are easily found and adopted by customers and stakeholders throughout the value chain that are seeking solutions.

For the B&I Market, this role will be expected to execute market mapping, market research and business development projects under the guidance of (Sr) Marketing Managers. They also help lead regional implementation of strategies championed by (Sr) Marketing Managers, liaising with Sales and other functions in order to identify and execute relevant commercial opportunities.  This role will also help prepare for the local implementation of offerings and capabilities already existing in neighboring regions or adjacent segments. 

Marketing experience along with technical knowledge is strongly desired. Highly developed communication skills in both Korean and English are required for engagement with customers, internal R&D/Technical Service and fellow regional marketers and business leaders across Dow.  Knowledge of Japanese language is a plus.
 

Responsibilities:

• Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, customer journey to create an effective plan to grow in that environment.
• Support the implementation of regional market plans under the guidance of (Sr) Marketing Managers.
• Collect market and customer and market insights to help build a robust innovation portfolio that positions Dow as a market leader in a segment.  Lead select Innovation Stage Gate programs for regional opportunities.
• Help shape our go to market strategy to optimally serve the market as well as improve our digital marketing capability to ensure our products are easily found and adopted by customers and stakeholders throughout the value chain that are seeking solutions.
• Work cross functionally to initiate, develop, and drive a segment growth pipeline. Ability to interact with key customer and distributor personnel in order to translate customer needs to create compelling value propositions will be critical to success.  
• Liaise between our Global Sustainability Team and our Regional Marketing Teams to accelerate the monetization of Dow’s Sustainability offering.
• Liaise between our Business Digital Team and our Regional Marketing Teams to drive demand generation and growth via Digital channels.

Qualifications:

• Degree in engineering/chemistry, marketing or other business related major.
• 5+ years’ experience in commercial role (sales/marketing)
• 3+ years’ experience in B2B marketing role
• Demonstrated leadership skills including experience leading cross-functional teams
• Strong preference for experience in Silicone or Industrial, Construction or Chemical related industries.  
• Strong customer facing experience (Sales, Marketing).

Skills:

• Strategic thinking, data analysis and market strategy development.
• Influential leadership and strong interpersonal skills.
• Proven skillset to lead and manage innovation projects.
• Excellent communication skills.
• Ability to build relationships with both external and internal key decision makers.
• Hunter Mindset to proactively drive business growth.

Benefits – What Dow offers you 

We invest in you. 
 

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.  

Here are just a few highlights of what you would be offered as a Dow employee: 

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. 
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. 
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. 
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. 
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. 
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).  
• Paid time off to care for family members who are sick or injured.  
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. 
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.