Senior Marketing Director

Accountabilities:

• Define and own the comprehensive marketing strategy, operating plan, budget, and priorities in alignment with pipeline and revenue objectives.
• Lead, develop, and grow a high-performing marketing team through clear goals, accountability structures, coaching, and career development.
• Partner with the CRO, CEO, and executive leadership on go-to-market strategy, positioning, messaging, competitive differentiation, and growth priorities.
• Build and scale a data-driven demand generation engine that consistently produces qualified pipeline for the sales organization.
• Develop and execute integrated campaigns across digital, content, events, social media, and partner channels, managing the full funnel from awareness through sales handoff.
• Manage Salesforce, Pardot, LinkedIn, and related marketing technologies to support lead routing, campaign attribution, nurturing, reporting, and pipeline visibility.
• Establish a content-first strategy and oversee the development of white papers, case studies, blogs, webinars, executive content, and video assets.
• Develop executive thought leadership programs that strengthen industry visibility and amplify leadership voices across relevant channels.
• Lead an AI-first marketing approach by evaluating and deploying AI tools, agents, and automation for personalization, lead scoring, content creation, and campaign optimization.
• Establish responsible AI best practices and playbooks across the marketing function.
• Define marketing KPIs and reporting frameworks that connect campaigns and investments to pipeline, revenue, and brand outcomes.
• Build dashboards and reporting cadences to monitor funnel health, campaign performance, channel effectiveness, and marketing ROI.
• Own brand identity, messaging, digital presence, website strategy, SEO/SEM, and social media, with particular expertise in LinkedIn.
• Oversee employer brand and Glassdoor presence in partnership with HR and leadership.
• Develop and execute conference, trade show, sponsorship, and event strategies, including budgets, vendor management, executive participation, and post-event ROI analysis.
• Identify opportunities to strengthen marketing across higher education, technology services, and cybersecurity markets.

Requirements:

• 10+ years of progressive B2B technology services marketing experience, ideally within SaaS-aligned technology services, IT consulting, managed services, or closely related environments.
• Experience leading a marketing function or serving as a strong second-in-command within an organization of 200+ employees.
• Hands-on expertise with Salesforce, Pardot, LinkedIn marketing tools, integrations, lead routing, campaign attribution, and reporting.
• Proven ability to build integrated marketing programs that generate measurable, data-backed pipeline results.
• Strong experience developing KPI frameworks that connect marketing activity to revenue and business outcomes.
• Deep content marketing and thought leadership experience, including editorial strategy, content calendars, and executive communications.
• Sophisticated understanding of LinkedIn marketing across organic content, paid campaigns, employee advocacy, and executive profile development.
• Experience with employer branding platforms such as Glassdoor and broader digital brand management.
• Demonstrated experience managing, mentoring, and developing marketing teams while building a strong culture of accountability and collaboration.
• Ability to work independently, set strategic direction, make decisions, and drive execution without extensive oversight.
• Strong analytical, communication, and cross-functional collaboration skills, with the ability to influence senior leadership.
• Experience owning conference and event strategies, including budgets, vendors, sponsorships, and ROI measurement.
• Willingness to combine strategic leadership with hands-on execution and direct ownership of marketing initiatives.
• Experience in higher education services and/or cybersecurity services marketing is a plus.

Benefits:

• Salary range of $150,000–$170,000.
• Health, vision, dental, and life insurance.
• Short-term and long-term disability coverage.
• Paid parental leave.
• 3 weeks of vacation, plus sick leave and paid holidays.
• 401(k) with a 5% employer contribution.
• Pet insurance.
• Remote work environment with autonomy and strategic ownership.
• Opportunity to lead and shape the marketing function within a growing B2B technology services organization.
• Direct collaboration with executive leadership and cross-functional teams across Sales, Product, Delivery, and Marketing.