Senior Marketing Manager

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Senior Manager

Job Description & Summary

At PwC, our people in brand management, marketing and sales collaborate to develop and execute strategic initiatives that support growth, strengthen our brand and create meaningful client experiences. They use market insight, thought leadership, digital marketing, integrated campaigns and sales enablement to connect PwC’s capabilities with the needs of clients and prospects.

As a Senior Marketing Manager, you will lead the development and delivery of integrated B2B marketing strategies that advance PwC Canada’s business priorities. You will partner with senior leaders, sales and marketing teams to translate business goals and client insights into measurable programs that build awareness, deepen engagement and contribute to pipeline growth.

The Opportunity

As a Senior Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t limited to:

• Partner with senior business and marketing leaders to understand growth priorities, client needs and market opportunities, and translate them into clear marketing strategies and plans
• Lead integrated, multi-channel B2B campaigns across content, digital, social media, events, sponsorships, public relations and sales enablement
• Develop audience-led client journeys that connect awareness, engagement and demand-generation activities with relevant sales follow-up
• Build strong partnerships across Marketing, Sales and business teams to deliver coordinated programs and a consistent PwC brand experience
• Manage campaign planning, budgets, timelines, agency or vendor relationships, risks and dependencies to deliver high-quality work efficiently
• Use client, market and performance data to define objectives, measure results and continually optimize marketing investments
• Develop compelling value propositions, messaging and thought-leadership programs that make complex business issues clear and relevant to executive audiences
• Champion the effective use of marketing technology, automation and AI-enabled tools to improve personalization, productivity and client experience
• Provide coaching, direction and constructive feedback to colleagues and project teams, helping build an inclusive, high-performing culture
• Monitor market trends, competitor activity and emerging B2B marketing practices, bringing forward ideas that strengthen PwC Canada’s market position

What You’ll Bring

Your skills, knowledge, and experiences are what set you apart. Here’s what we look for:

• Progressive experience developing and delivering B2B marketing strategies and integrated campaigns in a complex, matrixed organization
• Strong understanding of B2B buyer journeys, audience segmentation, content marketing, demand generation and sales enablement
• Demonstrated ability to advise senior leaders, influence stakeholders and translate business priorities into focused, actionable marketing plans
• Experience leading cross-functional teams and managing multiple complex programs, priorities, budgets and deadlines
• Strong analytical skills and experience using marketing and sales data to evaluate brand, engagement, demand and pipeline outcomes
• Excellent written and verbal communication skills, with the ability to simplify complex ideas and create compelling executive-level narratives
• Working knowledge of digital marketing platforms, CRM and marketing automation tools; experience using AI-enabled tools responsibly is an asset
• A collaborative, client-focused leadership style with sound judgement, curiosity, resilience and a commitment to inclusion and continuous improvement

This newly created role reflects our commitment to growth and delivering distinctive value for our clients and stakeholders.

The salary range for this position is $101,300 - $151,300. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements.  We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at:  https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Advertising, AI Fluency, AI-Human Collaboration, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Coaching and Feedback, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Digital Tooling, Embracing Change {+ 26 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.

The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html).

Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi.

L’utilisation de l’intelligence artificielle (IA) dans le domaine du recrutement en est à ses balbutiements. Nous savons que vous pourriez vous demander comment et pourquoi nous y avons recours. À certains stades de notre processus de recrutement, nous comptons sur l’IA pour améliorer votre expérience. Par exemple, pendant l’examen du curriculum vitæ ou l’élaboration d’une liste de recommandations personnalisées, un agent conversationnel pourrait vous demander des précisions ou fixer avec vous un rendez-vous pour l’entrevue. L’IA nous aide à mieux lutter contre les préjugés, car l’évaluation des candidats se fait de façon juste et équitable, sans que les informations d’identification comme le nom ou le sexe soient connues. Elle nous permet également de mieux repérer les bons candidats pour un poste et d’évaluer le lien entre leurs compétences, leur expérience et leurs chances de réussir chez PwC Canada. Bien que l’IA facilite certaines étapes de notre processus de recrutement, les décisions finales d’embauche sont toujours prises par des personnes. Pour en savoir plus sur l’utilisation et la protection de vos données personnelles, consultez notre politique sur la protection des renseignements confidentiels (https://www.pwc.com/ca/fr/privacy-policy.html).