About Us
Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence.
Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.
Job Description:
WHY THIS ROLE MATTERS
The Senior Marketing Manager, Brand, Consumables & Customer Growth is responsible for leading the international marketing strategy to accelerate consumables growth, customer engagement and value from the Hydrafacial installed base across Direct and Distributor markets. Reporting to the VP of International Marketing and sitting within the International Marketing Centre of Excellence (CoE), the role owns strategy across consumables portfolio growth, customer lifecycle, CRM, utilisation, retention, reactivation and cross-sell. The role provides strategic and hands-on partnership to Direct markets, while developing scalable programmes and toolkits to enable Distributor markets to drive growth locally.
WHAT YOU’LL DO
- Develop and lead the International Consumables & Customer Growth strategy, aligned with regional/global priorities and revenue objectives.
- Own marketing strategy for the consumables portfolio, including category growth, positioning, adoption and commercial activation.
Lead International GTM for new consumables, treatment enhancers and related innovations, driving launch and post-launch adoption. - Develop programmes to increase device utilisation, consumables penetration, purchase frequency and revenue per active machine (CRAM).
- Own the customer lifecycle and CRM strategy, spanning onboarding, engagement, retention, reactivation and advocacy.
- Develop customer segmentation and targeted programmes based on customer value, lifecycle stage, device ownership, utilisation and growth potential.
- Develop cross-sell and upsell strategies across consumables, treatment enhancers, devices and other portfolio opportunities.
- Lead the International consumables promotional strategy and calendar, partnering with Markets, Sales and Finance on local activation.
- Partner with Education and Customer Success to connect training, education and marketing to improve treatment adoption and customer engagement.
- Develop scalable campaigns, playbooks and customer-growth programmes that can be localised across International markets.
- Establish and track KPIs across consumables revenue, CRAM, utilisation, retention, reactivation, purchase frequency and customer lifetime value, translating insights into actions.
Direct & Distributor Market Partnership
Direct Markets – Partner, Activate & Optimise
- Partner with Direct Marketing and Sales teams to develop market-specific consumables and customer-growth plans.
- Identify opportunities across the installed base, including under-utilised, declining and dormant customers.
- Develop and optimise local CRM, lifecycle, reactivation, promotional and customer-growth programmes.
- Pilot and test initiatives in Direct markets and scale successful programmes internationally.
Distributor Markets – Enable, Equip & Scale
- Develop scalable playbooks, campaigns, GTM toolkits and activation frameworks for Distributor markets.
- Partner with Distributor Marketing leads to identify priority markets and growth opportunities.
- Provide frameworks for onboarding, utilisation, consumables adoption, retention, reactivation and cross-sell.
- Build distributor marketing capability through best-practice sharing, scalable programmes and performance insights.
Cross-Functional Partnership
- Act as the International Marketing subject-matter expert for Consumables & Customer Growth.
- Partner with Acquisition & Demand to connect acquisition with onboarding and lifecycle marketing.
- Partner with Devices & Brand to convert device placements and launches into utilisation and recurring consumables growth.
- Work closely with Sales, Education, Customer Success and Global teams to align priorities and maximise commercial impact.
WHAT WE’RE LOOKING FOR
Required
- 7–10 years of progressive marketing experience, ideally within beauty, medical aesthetics, skincare, medical devices or a recurring-revenue business.
- Strong experience in customer marketing, consumables/category marketing, CRM, lifecycle marketing or retention.
- Proven track record of driving customer engagement, adoption, utilisation, retention and commercial growth.
- Experience developing successful product launches and integrated customer marketing programmes.
- Strong commercial and analytical mindset with the ability to translate data into actionable growth strategies.
- Strong strategic thinking combined with hands-on execution capability.
- Excellent stakeholder management and influencing skills.
- BS in Marketing, Business or related field required; MBA a plus.
- Fluent English required; additional languages advantageous.
Preferred
- Experience working across multiple international markets; exposure to Direct and Distributor business models preferred.
- Experience with customer segmentation, CRM and marketing automation preferred.
The base salary range for this role is £65,000 - £85,000 gross annually. Final compensation will be determined based on objective, job-related factors including skills, experience, location, and internal equity.
Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.
Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. Please no phone calls or emails.
