CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- We are seeking a passionate and experienced (Senior) Marketing Manager to join the Co-Lab Marketing team. This role is responsible for owning the end-to-end marketing plan for every Co-Lab launch from strategy and creative development through to execution and post-mortem. The Marketing Manager will shape the annual Co-Lab marketing strategy and build the Co-Lab marketing playbook and processes from the ground up, and serve as the key marketing counterpart to the Business Development team. This role will collaborate closely with BD, Creative, Design, Growth Marketing, Influencer Marketing, Ecomm, and external creative agencies to deliver high-impact partnership launches that drive brand heat and commercial results.
- The ideal candidate is a strategic yet hands-on marketer with strong project management instincts and the ability to operate across multiple workstreams simultaneously. You should have deep experience in campaign development, digital marketing, and agency management, with a proven ability to translate business objectives into compelling launch plans. A passion for CASETiFY products, pop culture, and the intersection of tech and lifestyle is essential.
Job Description
Strategy & Planning
- Shape the annual Co-Lab marketing strategy in partnership with the Co-Lab Marketing Director, defining priorities, investment allocation, and KPIs across the full calendar of launches.
- Build and continuously refine the Co-Lab marketing playbook and processes from the ground up, establishing scalable frameworks for launch planning, execution, and measurement.
- Develop the marketing plan for most Co-Lab launches, including the marketing plans, master execution roadmap, and go-to-market narrative.
Marketing
- Own the growth / media plan and paid media strategy for Tier 1 launches, working with internal teams and media partners to maximise reach, engagement, and conversion.
- Write the brief for the Paid IM team on Face of Campaign activations, defining KOL profile, selection criteria, and campaign objectives.
- Lead external creative agency management end-to-end from briefing and creative direction to shoot oversight and final asset delivery.
- Oversee the development of marketing copies, translations, and all campaign messaging to ensure alignment with CASETiFY's brand voice and the partner's IP guidelines.
Cross-Functional Coordination & BD Partnership
- Serve as the day-to-day marketing partner to the Business Development team attending their planning meetings, tracking the Co-Lab pipeline, and ensuring marketing readiness across upcoming launches.
- Drive cross-functional coordination with Design, Retail Design, BD, and other internal stakeholders to ensure seamless execution from product development through to in-store and digital launch.
- Own the toolkit and asset management process, ensuring all teams and markets have timely access to the right creative assets.
- Manage timeline and cross-functional coordination across all workstreams, proactively flagging risks and resolving bottlenecks.
Team Management
- Manage and mentor Marketing Associate(s), overseeing their output across marketing plans, launch plans, marketing copies and translations, toolkit and asset management, timeline coordination, creative agency briefing and management, growth / media plans, Paid IM and UGC & Gifting briefs, cross-functional coordination, and post-mortem support.
Requirement
- Bachelor's Degree or equivalent in a relevant field.
- 6-8+ years of direct relevant marketing experience, preferably with a focus on campaign development.
- Experience managing external creative agencies, including briefing, creative direction, and production oversight.
- Strong understanding of paid media strategy, influencer marketing, and KOL-driven campaigns.
- Comfortable with oral and written communication, including meeting facilitation with cross-functional partners and persuasive presentations to leadership.
- Experience in project management with the ability to manage multiple concurrent launches across cross-functional teams.
- Experience collaborating with data & insights teams to derive actionable insights.
- Proven track record of integrating into learning and leading in new cultural settings (international, industry, etc.)
- Highly consumer-obsessed, passionate about tech & lifestyle consumer goods.
- Wants to be part of a collaborative team environment across all levels of an organization.
- Curiosity, patience, and the ability to be comfortable working in ambiguity.
