About The Role
Across the diverse SEAA markets, the Fragrance & Beauty Products organization is focused on elevating brand equity, accelerating sustainable growth and delivering distinctive client experiences at every touchpoint.
Reporting to the Head of Marketing and Communications, FBP, SEAA, the Senior Marketing Manager, Ultra Luxury, SEAA will shape and accelerate the growth of CHANEL's Ultra Luxury Fragrance & Beauty portfolio across Southeast Asia and Australia.
As the regional strategic lead, you will translate Global vision into a compelling multi-year growth agenda across fragrance and beauty ultra luxury products.
Sitting at the intersection of brand, client and business, you will identify the most valuable opportunities, make clear strategic choices and mobilise markets and expert teams to turn ambition into exceptional client experiences and sustainable growth.
Impact You Can Create In The Role
Shape the Ultra Luxury growth agenda
- Define the regional portfolio strategy, growth priorities and multi-year roadmap, translating Global ambition into relevant opportunities for Southeast Asia and Australia.
- Identify emerging client needs, cultural shifts, market opportunities and competitive dynamics to unlock new sources of growth.
- Shape critical choices across portfolio, assortment, pricing, launches, channels and investment in partnership with Global, markets and regional teams.
- Build a compelling growth narrative that creates clarity, commitment and alignment across the organisation.
Build desirability and exceptional client experiences
- Orchestrate a distinctive 360-degree brand and client strategy, connecting Communications, Retail & Operational Marketing, Visual Merchandising, CRM, Learning & Development and market teams.
- Develop elevated activations across launches, retail, cultural moments, private client engagement and selective partnerships.
- Strengthen the recruitment, development and retention of high-value clients through differentiated engagement and exceptional experiences.
- Champion CHANEL codes, ensuring every expression of Ultra Luxury is distinctive, desirable and uncompromising in execution.
Turn strategy into business impact
- Own the regional performance rhythm, translating business, client and market intelligence into clear priorities and actions.
- Mobilise markets and expert teams behind shared outcomes, removing barriers and accelerating execution.
- Champion a disciplined test, learn and scale approach to strengthen effectiveness and extend successful ideas across markets.
- Continuously raise the quality and consistency of Ultra Luxury execution across the region.
You Are Energised By
- Shaping the future of Ultra Luxury Fragrance & Beauty across a diverse and fast-evolving region.
- Creating distinctive and highly elevated experiences that deepen relationships with high-value clients.
- Balancing long-term brand ambition with commercial impact, disciplined investment and pragmatic execution.
- Navigating ambiguity, challenging conventional thinking and bringing diverse stakeholders together around clear choices.
- Building regional strategies that are globally inspired, locally relevant and scalable across markets.
What You Will Bring
- 8-12+ years of experience in strategic marketing, category leadership, brand management, commercial planning or portfolio development, ideally within luxury, beauty, fashion or another premium consumer sector.
- Strategic Portfolio Leadership: Builds a long-term portfolio vision, makes clear strategic choices and identifies where future growth will come from.
- Luxury Brand & Client Instinct: Understands desirability, exclusivity and exceptional client experiences, combining strong creative judgement with respect for CHANEL codes.
- Commercial & Analytical Acumen: Translates client, market and performance signals into decisive business choices, investment priorities and actionable opportunities.
- 360° Orchestration & Influence: Aligns markets and expert functions around a shared ambition, creating momentum and commitment without relying on direct authority.
- Entrepreneurial Execution: Moves confidently from idea to action, navigates ambiguity, removes barriers and continuously raises execution standards.
- Storytelling & Strategic Influence: Transforms complexity into a clear and compelling narrative that inspires senior stakeholders, expert teams and markets to act.
What CHANEL Can Offer You
- Brand Legacy: In-depth exposure to the rich brand and cultural evolution of the House of CHANEL.
- Leadership: Close collaboration with Market, Regional and Global leadership to shape strategic priorities.
- Talent Development: A commitment to developing and empowering our people.
- Collaborative Culture: An inclusive environment where diverse perspectives are valued and partnerships are fostered across functions and regions.
- Support and Resources: Access to the resources, support and infrastructure needed to continue growing successfully.
At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
