Senior Marketing Operations Manager

Accountabilities:

• Execute the Marketing Operations roadmap by translating broader Marketing and go-to-market priorities into scalable systems, processes, and programs.
• Own the marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build and maintain integrations between marketing automation, Salesforce, product data, and analytics systems to support a connected customer journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.
• Build reporting and self-service dashboards that provide Marketing and GTM stakeholders with trusted performance visibility for weekly, monthly, and executive decision-making.
• Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, using customer and product signals to create scalable journeys.
• Build experimentation infrastructure that enables marketing teams to launch, measure, and learn from tests with minimal engineering dependency.
• Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic evaluations of technology that should be retained, consolidated, retired, or integrated.
• Establish scalable high-volume email practices covering audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience.
• Analyze complex datasets to identify friction points, drop-offs, and opportunities for improved conversion, translating findings into actionable recommendations with Marketing, Growth, Product, Data, and RevOps.
• Own the Marketing Operations portion of the broader marketing budget and evaluate technology investments based on business value, scalability, and return on investment.
• Explore emerging AI-enabled marketing operations and AI visibility capabilities, helping establish practical workflows, measurement approaches, and operational baselines.

Requirements

• 7+ years of experience in Marketing Operations or a closely related discipline, ideally within a complex B2B SaaS or product-led growth environment.
• Deep hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, Eloqua, and Salesforce, including lifecycle stages, campaign architecture, attribution, routing, and data governance.
• Experience operating high-volume customer or prospect datasets and building reliable segmentation, lifecycle, and operational processes at scale.
• Significant experience managing high-volume email programs, including deliverability, domain and inbox reputation, audience management, warming strategies, and send-volume controls.
• Strong analytical capabilities, with the ability to investigate complex datasets, assess data quality, identify meaningful patterns, and translate findings into business recommendations.
• Experience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable activation, conversion, or revenue outcomes.
• Strong systems-thinking skills and experience designing integrations across marketing automation, CRM, product, analytics, and data environments.
• Experience creating measurement and experimentation infrastructure that enables other teams to operate and learn independently.
• Strong understanding of go-to-market functions and how Marketing Operations, Growth, Sales, RevOps, Product, and Customer Success contribute to customer experience and revenue.
• Comfort using AI-enabled tools and workflows to increase productivity while applying sound judgment to validate outputs and determine where automation is appropriate.
• Familiarity with product analytics tools such as Amplitude and emerging AEO or AI-visibility tools is helpful.
• Experience working with contractors, agencies, or distributed partners is a plus.
• Familiarity with developer tools, web platforms, or other high-volume PLG businesses is useful, while relevant operating experience is valued over specific industry background.
• Highly autonomous, organized, and comfortable moving between systems architecture, strategic planning, and hands-on execution.
• Strong communication skills, with the ability to build alignment across distributed, cross-functional teams without relying on direct authority.
• A strong focus on operational quality, data integrity, attribution, documentation, segmentation, and scalable processes.

Benefits

• Annual salary range of $155,000–$210,000 for most U.S.-based locations.
• Additional equity participation may be available as part of the overall compensation package.
• Compensation may vary based on geographic location, experience, expertise, market conditions, and internal equity.
• Robust benefits package, with specific offerings determined by eligibility and location.
• Fully distributed and remote working environment.
• Opportunity to own a critical Marketing Operations function with significant autonomy and strategic scope.
• Exposure to product-led growth, high-volume marketing systems, lifecycle engagement, attribution, experimentation, and AI-enabled marketing operations.
• Cross-functional collaboration with Marketing, Growth, Revenue Operations, Data, Product, Sales, and other go-to-market teams.
• Opportunity to build and improve scalable systems rather than simply operate existing processes.
• Professional growth through ownership of complex MarTech infrastructure, analytics, and emerging AI capabilities.