Senior Media Expert

The Senior Media Expert plays a central role in shaping and delivering integrated media and dissemination strategies for multi-country, multi-channel campaigns. The role combines strategic media planning, digital marketing expertise, coordination with external media buying agencies, and performance monitoring, while also supporting tenders and projects by developing clear dissemination approaches that articulate the contribution of paid, earned, owned, and shared media activities.

Paid media (approximatively 70% of working hours):

• Designs, develops and quality checks integrated media plans across digital and offline channels, aligned with client objectives, target audiences, and budget frameworks;
• Oversees complex, EU multi-country campaigns, ensuring consistency, localisation accuracy, and compliance with EU institutional requirements;
• Manages the full lifecycle of media campaigns, including planning, phasing, implementation coordination, optimisation, and reporting;
• Coordinates closely with external media buying agencies, ensuring clear briefings, accurate delivery of assets, and alignment on timelines and KPIs;
• Structures and manages large volumes of campaign assets and materials, ensuring timely and accurate delivery to media buying partners;
• Tracks campaign performance across channels, consolidating data from multiple sources into clear and actionable insights;
• Develops and maintains robust reporting frameworks, including dashboards and visualisations for internal and client-facing use;
• Ensures strong coordination between internal teams (account, creative, strategy) and external stakeholders;
• Presents data (media plans and results) and strategic recommendations clearly to EU clients;
• Maintains high standards of organisation, documentation, and process management across all projects;
• Contributes to the media sections of proposals and tenders, supporting the development of clear, data-driven methodologies and realistic media plans;
• Mentors’ colleagues across the team and the broader agency on media buying methodologies and market trends;
• Designs and delivers client training sessions on media buying and digital marketing.

Digital marketing (on an ad hoc basis, depending of future briefs)

• Acts as agency expert lead on digital marketing;

Supports the definition of digital marketing strategies across paid social, search, display, programmatic, video, and native advertising channels;

• Contributes to audience segmentation, targeting strategies, keyword planning, and channel mix recommendations to maximise campaign reach, relevance, and efficiency;
• Monitors campaign performance against KPIs and identifies optimisation opportunities.

Dissemination plan (approximatively 30% of working hours)

• Acts as tender proposal or project lead for dissemination plans,

structuring clear, credible, and compelling approaches that articulate the role of paid, earned, owned, and shared media activities;

• Ensure individuals contribution made by colleagues are qualitative and timely;

Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration.  Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact Candidateaccommodation@icf.com for assistance.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

 

Brussels, Belgium (BE75)