JOB SUMMARY
The Senior Paid Media Manager is a senior individual contributor responsible for leading full-funnel paid media strategies that drive measurable business results across the enterprise. This role serves as a trusted advisor to stakeholders, oversees agency partnerships, and provides expertise across paid search, social, display, video, metasearch, audio, and digital out-of-home channels. The position partners closely with Brand, Analytics, Creative, Finance, and external partners to optimize media investments and improve business performance. Operating with a high degree of autonomy, the Senior Paid Media Manager influences strategic decisions through deep subject matter expertise, data-driven insights, and cross-functional collaboration.
Note: This role is not eligible for visa sponsorship now or in the future.
RESPONSIBILITIES
- Serve as a strategic business partner to key stakeholders by providing recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities.
- Lead the development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, Connected TV (CTV), Online Video (OLV), Programmatic, Audio, and Digital Out-of-Home (DOOH) channels.
- Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights.
- Partner with internal teams and external agencies to ensure media strategies align with business goals, audience targets, and creative execution.
- Monitor campaign performance, analyze results, and translate findings into actionable recommendations that improve return on investment and business outcomes.
- Drive continuous improvement through structured testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives.
- Provide thought leadership on media trends, emerging technologies, and innovative opportunities that enhance enterprise marketing effectiveness.
- Lead relationships with media agencies, publishers, and technology partners to ensure execution quality, accountability, and performance excellence.
- Manage media budgets, forecasts, spend pacing, and allocation strategies to ensure financial accuracy and efficient use of resources.
QUALIFICATIONS
Employment Experience
- 8+ years of experience in paid media, performance marketing, or related digital marketing disciplines.
- Demonstrated hands-on experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels.
- Experience working in agency and/or in-house marketing environments preferred.
- Proven experience leading complex programs, influencing stakeholders, and driving business outcomes without direct authority.
- Experience operating as a senior individual contributor with accountability for strategic initiatives and measurable business results.
Technical Skills
- Hands-on experience with major digital media platforms, including Google Ads, Meta Ads Manager, DV360, and The Trade Desk.
- Working knowledge of ad technology platforms, analytics tools, and media measurement solutions, including Google Marketing Platform and Adobe Analytics.
- Experience with attribution modeling, media measurement frameworks, and incrementality testing methodologies.
- Strong proficiency in Microsoft Excel and presentation software for campaign analysis, forecasting, reporting, and executive communications.
Additional Skills & Competencies
- Strategic thinking and business partnership skills.
- Strong analytical and problem-solving capabilities with the ability to convert insights into action.
- Exceptional written, verbal, and presentation communication skills.
- Ability to influence stakeholders and build strong cross-functional relationships.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Ownership mindset, intellectual curiosity, and commitment to continuous improvement.
Education Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and relevant work experience.
- Advanced degree preferred.
- Relevant digital marketing certifications are a plus.(Not required)
Travel Requirements
- Occasional travel to Choice Hotels headquarters, approximately 4-6 times per year.
Preferred Qualifications
- Experience marketing within a franchise business model, including knowledge of franchise marketing funds and budget allocation structures.
- Proven success managing marketing strategies across a portfolio of brands ("house of brands"), balancing brand positioning, audience targeting, and messaging for multiple audiences simultaneously.
- Strong background in consumer-led marketing, with a focus on driving customer acquisition, retention, and customer lifetime value (CLTV).
- Experience developing and executing marketing strategies that support measurable business growth and guest acquisition objectives.
- Hospitality industry experience strongly preferred, ideally with franchised hotel brands or multi-brand hospitality organizations.
- Ability to work effectively in a remote environment and collaborate across cross-functional teams operating in Eastern Time Zone (EST).
Salary Range
The salary range for this position is $99,919 - $135,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
