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Hesperia, California, United States
Remote only
ROLE OVERVIEW
A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you.
WHAT WE LOOK FOR
This place isn't for everyone, but it might be for you if…
YOU SET THE STANDARD
YOU ARE DRIVEN TO INCREASE VALUE
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
WHAT YOU'LL DO
INNOVATE
You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way.
CREATE
Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables.
OWN
KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done.
WHAT SUCCESS LOOKS LIKE
SUCCESS IN YOUR DAY-TO-DAY
SUCCESS IN YOUR FIRST THREE TO SIX MONTHS
Ownership of Ad Accounts
Actively running client accounts across paid search and paid social without regular assistance from other buyers.
Accurate Reporting and Projecting
You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta.
Assisting Wherever Possible
You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can.
WHAT YOU'LL BRING TO THE TABLE
COMPENSATION
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
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