About Mixpanel
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.
About the Team
The Partnerships team at Mixpanel is responsible for acquiring, activating, and growing a global ecosystem of Certified, Sales, Reseller, Agency, Consulting, System Integrator, and Technology Partners.
We help extend Mixpanel’s reach by building partner motions that create new pipeline, accelerate deal cycles, improve customer outcomes, and allow Mixpanel’s go-to-market teams to scale more effectively. Our goal is to make Mixpanel the go-to product intelligence platform for partners and customers across APAC and globally.
This is a highly cross-functional team that works closely with Sales, Marketing, Solutions Engineering, Customer Success, Professional Services, Enablement, Deal Desk, and regional leadership to turn partner relationships into measurable business impact.
About the Role
Mixpanel is in a stage of high growth, and partnerships are a critical lever in how we multiply pipeline, expand regional coverage, and scale revenue across APAC. This is not a passive partner management role — it is a commercial, builder’s position at the centre of that motion.
As Partner Sales Manager, Japan and South Korea, you will report directly to the Senior Manager, Channel & Alliances, APAC, and will own and grow our Solution Partner and Channel ecosystem across Japan and Korea. You will be responsible for recruiting the right organisations, enabling their teams, driving account alignment, creating joint go-to-market plans, and generating partner-sourced and partner-influenced pipeline.
You will work closely with regional Account Executives and Sales leadership to embed partners into target account planning, source new opportunities, support active sales cycles, and accelerate deals through trusted partner relationships. You will bring a deep understanding of the Japanese and Korean partner landscape and how to generate pipeline through local resellers, agencies, consultancies, and systems integrators.
You will be accountable for building a regional partner business plan with clear targets, partner coverage, pipeline goals, activation milestones, and forecasted revenue contribution. Success in this role will be measured by the quality and quantity of partner-sourced pipeline, partner-influenced revenue, active co-selling motions, and the strength of the partner ecosystem across Japan and South Korea.
Responsibilities
- Own and grow a defined portfolio of Solution, Channel, and Reseller partners across Japan and Korea, with a clear focus on generating partner-sourced pipeline, partner-influenced pipeline, and resell revenue
- Define Mixpanel’s Ideal Partner Profile for the Japanese and Korean markets and lead structured outreach to recruit against it — including Regional System Integrators, Digital Agencies, Product Development Agencies, Consultancies, and specialist analytics partners
- Build partner-specific business plans that define target accounts, revenue goals, pipeline targets, sales plays, marketing activity, enablement needs, executive relationships, and quarterly milestones
- Develop joint GTM plans with partners — including shared value propositions, co-sell motions, investment commitments, and defined outcomes
- Negotiate partnership agreements including terms, co-sell commitments, and revenue expectations
- Create repeatable partner motions that multiply Mixpanel’s reach, including account mapping, referral generation, co-selling, reseller motions, services-led opportunities, regional campaigns, and event-based demand generation
- Work directly with Account Executives and Sales leaders to align partners to priority accounts and ensure partner involvement is captured correctly in Salesforce and PartnerStack
- Enable partner sales, consulting, and technical teams so they can confidently identify Mixpanel opportunities, position the platform, and support early-stage sales conversations
- Develop and maintain partner enablement materials including sales playbooks, co-branded collateral, and onboarding resources
- Partner with Marketing to plan and execute campaigns, webinars, roundtables, executive dinners, customer events, and MDF-funded activities that create measurable pipeline
- Own the day-to-day management of Mixpanel’s PRM system, ensuring partner communications, deal registrations, onboarding workflows, and programme content are accurate and consistently managed
- Maintain accurate reporting on partner pipeline, forecasted revenue, partner activity, account mapping, campaign performance, and quarterly progress against plan
- Evangelise Mixpanel at industry events, partner summits, and customer briefings across Japan and Korea
- Champion the partner value proposition internally across Sales, Marketing, Enablement, Customer Success, and Solutions Engineering
- Act as a commercial operator — not just a relationship manager — by constantly looking for ways to turn partner relationships into measurable growth for Mixpanel
We’re Looking For Someone Who Has
- 7+ years of experience in a high-growth SaaS environment, with 3+ years building Agency, Consulting, or Channel Partner GTM motions
- Direct experience building, managing, or scaling partner relationships across the Japanese and/or Korean markets, with a strong understanding of the local partner landscape and how to generate pipeline through resellers, agencies, consultancies, and systems integrators
- Demonstrated track record of driving partner-sourced pipeline and running effective co-sell programmes
- Strong commercial instincts and a clear understanding of pipeline creation, opportunity progression, forecasting, partner-sourced revenue, and deal acceleration
- Experience structuring and negotiating partnership agreements, including terms, co-sell commitments, and commercial incentives
- Familiarity with partner tiering, incentive design, and programme frameworks
- The ability to translate partner relationships into practical sales activity — account mapping, joint prospecting, opportunity qualification, co-selling, and executive alignment
- Confidence working cross-functionally with Account Executives, Sales Managers, Solutions Engineers, Marketing, Customer Success, and senior stakeholders
- Strong communication skills with the ability to translate technical concepts into business value and craft compelling joint value propositions
- An entrepreneurial mindset, with the ability to build structure, create momentum, and operate effectively in a fast-moving environment
- A data-driven approach to managing partner performance, with the ability to track activity, inspect pipeline, identify gaps, and take action quickly
- Proficiency with partner and revenue tooling (Salesforce, Clari, Crossbeam, PartnerStack or equivalent)
- Active use of AI tools to work smarter — this isn’t optional, it’s how we operate
- A genuine interest in product intelligence, customer data, digital products, and how companies use behavioural insights to build better customer experiences
Bonus Points For
- Experience working with the Japanese and Korean technology ecosystem, including local SIs, digital consultancies, and cloud service providers
- Familiarity with broader APAC markets
- Speaking Japanese and Korean languages
- Background in analytics, data, martech, or developer tools partner ecosystems
- Experience working in high-growth environments (Series B–E or beyond)
#PC-LI
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 29,000 customers and $277M invested from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
