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Greater London, England, United Kingdom
Hybrid
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
As G2’s only Partner Manager based in EMEA, your mission is to expand the impact of G2’s most strategic partners to EMEA, building real influence with the EMEA based revenue and marketing leaders and their orgs at G2’s strategic integration, agency and channel partners. You'll drive inbound co-sell activity to our field and collaborate with G2’s revenue org to effectively activate partners in their deal and renewal cycles. You will also extend this internal work to G2’s field in APAC
As part of this role, you’ll work to grow EMEA based relationships and revenue with newly established Ads partners, a growing revenue segment at G2, and a select set of agency partners you will prioritize as having the highest leverage for pipeline generation and revenue in the region. Core to this role is the ability to work globally with the North American based team to understand and extend the global strategy for the partners you’re activating in EMEA, while also partnering very closely with EMEA based revenue leaders.
Build and Expand Partner Relationships to Grow Influence Across G2
Develop genuine influence with EMEA-based revenue and marketing leaders at partner organizations, establishing yourself as the regional counterpart for partners whose primary relationship with G2 has historically been run from North America.
Work closely with the North American partner team to understand and extend the global strategy for each partner you activate, while providing regional insight that shapes how those strategies land in EMEA & APAC.
Partner with G2’s EMEA revenue leaders and field teams to activate partners in live deals and renewal cycles, ensuring partner involvement is timely, relevant, and tied to specific accounts and opportunities.
Work with partner-side Sales, Marketing, and Enablement teams in the region to launch joint offers, map shared accounts, and deliver customer-facing education on our joint value, adapting messaging to local market dynamics, languages, and buying behaviors.
Partner with CS leadership in region to drive adoption of integrations among EMEA & APAC customers to increase renewal and expansion, and extend partner use cases (e.g., MCP Connectors, data package installations) across G2’s most strategic integration partners in the region.
Monitor and analyze EMEA partner performance to optimize program impact, and provide regular updates to leadership on adoption rates, pipeline contribution, and revenue impact by region and partner.
Partner Development
Develop a select set of new partner relationships that have high leverage for EMEA & APAC pipeline and revenue. Manage development end-to-end, from initial conversations through commercials, GTM planning, and activation.
Embed G2 within partner revenue teams, building the relationships and cadence needed to keep G2 top of mind as a growth lever for them.
Ensure G2's internal teams understand the value each partner brings and how to activate them to drive revenue for their own books of business.
Be a Subject Matter Expert on G2’s integration capabilities
Build rapport with sales and partners as an expert on G2 and our partner ecosystem
Create leverage on the Partnership team by consistently sharing new learnings and industry insights
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
7+ years of experience in tech-related partnerships, sales, or customer success, with a track record of developing senior and executive-level relationships across partner revenue, marketing, and product organizations
Ability to understand and effectively communicate the basic mechanics and shared value of G2’s integrations with our most strategic partners.
Proven experience developing and scaling partnerships globally, with a track record of consistently delivering strong adoption and revenue growth
Strong prospecting and relationship-building skills
Comfortable with ambiguity, bringing innovation and good judgment to fast-paced, quickly changing environments, and knowing when to bring structure and process as we grow and adapt to a shifting market
Exceptional relationship management, collaboration, and communication skills
A self-starter who exhibits passion, persistence, and drive in your work.
Experience working in adtech, some knowledge and comfort level navigating conversations with publishers and DSPs
London is home to our EMEA headquarters. The London office has a strong in-office culture and meet frequently in person to collaborate and win together. Because of this, we prefer candidates who are interested in going into the office 2-3 days a week.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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