Senior Performance Copywriter

Accountabilities:

You will own the development and optimization of performance-driven copy across customer acquisition campaigns, combining persuasive storytelling with structured experimentation and data analysis. Your work will help identify effective messaging, improve conversion rates, and establish repeatable creative strategies across clients and industries.

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid advertisements, video scripts, advertorials, forms, calls to action, and other funnel assets.

• Research products, audiences, competitors, markets, and advertising trends to identify customer needs, messaging opportunities, and differentiated positioning.

• Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles that motivate audiences to take action.

• Translate technical product features into clear, relevant, customer-focused benefits.

• Ensure advertising claims are accurate, substantiated, and aligned with client requirements and advertising platform policies.

• Develop structured copy variations for A/B testing and use campaign results to refine messaging and improve conversion performance.

• Review marketing performance data to identify successful concepts, understand underperforming copy, and guide future iterations.

• Adapt proven messaging approaches across relevant clients, products, and industries while accounting for differences in audience needs.

• Document successful concepts, unsuccessful experiments, research findings, and key learnings in the team's copywriting knowledge base.

• Collaborate with marketers, designers, video editors, media buyers, and other creative professionals during brainstorming and campaign development.

• Integrate AI tools into research, ideation, copy development, analysis, and production workflows to improve efficiency and output quality.

• Manage multiple projects, clients, and industry niches while maintaining consistent quality, accuracy, and delivery timelines.

Requirements:

You are an experienced performance copywriter with a strong understanding of direct-response marketing, customer psychology, and conversion optimization. You can quickly understand unfamiliar products and audiences, turn research into compelling messaging, and use measurable results to improve your work.

• At least 5 years of experience in direct-response copywriting, performance copywriting, advertising copywriting, or a similar conversion-focused role.

• Native-level English proficiency, with exceptional writing, grammar, proofreading, and editing skills.

• Strong understanding of direct-response principles, customer psychology, and conversion-focused messaging.

• Proven experience writing landing pages, paid advertising copy, and performance-oriented creative assets.

• Ability to develop compelling headlines, hooks, offers, calls to action, value propositions, and distinct messaging angles.

• Experience creating campaigns designed to engage cold audiences and support customer acquisition.

• Strong research skills and the ability to quickly understand new products, markets, competitors, and customer segments.

• Ability to translate complex or technical information into clear, persuasive customer benefits.

• Experience developing copy variations for structured A/B testing and interpreting performance results.

• Comfort reviewing marketing data and applying insights to improve copy effectiveness.

• Experience using AI tools for research, ideation, copy development, performance analysis, and workflow optimization.

• Excellent attention to detail, particularly when following brand guidelines, compliance requirements, and advertising standards.

• Strong organizational skills and the ability to manage multiple clients, projects, and competing deadlines.

• Curiosity and openness to experimenting with new tools, formats, and creative approaches.

• Adaptability and the ability to work effectively in a fast-paced, evolving environment.

• Strong execution skills, with the ability to deliver high-quality work efficiently and consistently on time.

• Critical thinking, problem-solving abilities, and initiative when navigating undefined processes or challenges.

• Clear professional communication, collaborative working habits, self-motivation, and a strong sense of ownership.

Benefits:

• Fully remote working environment, with the flexibility to work from a location where you can be productive and comfortable.

• Generous paid vacation allowance.

• Unlimited sick days to support recovery and well-being.

• Ongoing learning opportunities through books, workshops, conferences, and other professional development resources.

• Home office support, including coverage for equipment and furniture expenses.

• Medical insurance costs covered.

• Flexible fitness allowance to support physical well-being.

• Opportunities to collaborate with an international, multilingual team across marketing, technology, design, and analytics.

• Exposure to AI-driven marketing tools, data-informed creative strategies, and performance optimization.

• Location eligibility: The role is available remotely within Europe.

• Salary: No specific salary range is provided in the job description.