Senior PPC Media Specialist

Accountabilities

• Own, develop, and continuously evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social channels.

• Build and manage campaigns supporting lead generation, paid social, account-based marketing, retargeting, and product-led growth initiatives.

• Recommend budget allocation and reallocation based on campaign performance, seasonality, business priorities, and growth opportunities.

• Identify whitespace opportunities across keywords, audiences, platforms, targeting approaches, and ad formats.

• Align paid media programs with funnel stages, campaign objectives, and broader demand generation priorities.

• Drive MQLs, SQLs, and pipeline contribution rather than optimizing solely for traffic or surface-level engagement.

• Partner with Sales and RevOps to improve lead quality, conversion, attribution, and downstream revenue visibility.

• Optimize campaigns against CPL, CAC, conversion rate, lead quality, pipeline velocity, and other business-critical metrics.

• Build, launch, manage, and optimize campaigns end-to-end, including campaign structure, targeting, bidding strategies, budgets, and pacing.

• Prioritize structured experiments based on expected impact, effort, and learning potential.

• Conduct detailed keyword research and manage match types, negative keywords, keyword expansion, relevance, efficiency, and Quality Score.

• Partner with Product Marketing to develop, test, and refine ad copy across search, social, display, and video formats.

• Collaborate with Design and Content teams to develop effective creative assets and messaging.

• Run structured tests across messaging, creative formats, offers, audiences, and targeting strategies.

• Partner with Product Marketing to improve landing page performance and ensure alignment between ad intent, messaging, and user experience.

• Build and manage remarketing and retargeting programs and develop tailored audience strategies for ABM, product-led, and sales-led motions.

• Monitor competitor paid media activity and translate market intelligence into actionable keyword, creative, targeting, and bidding decisions.

• Maintain performance dashboards and reporting for leadership and key stakeholders.

• Own paid media measurement across advertising platforms, analytics tools, and CRM systems.

• Ensure accurate conversion tracking, offline conversion imports, and attribution alignment.

• Report on OKR progress weekly within the team and monthly to key stakeholders.

• Communicate performance, insights, risks, opportunities, and recommendations clearly to non-paid-media stakeholders and leadership.

• Manage paid media programs across multiple brands with distinct ideal customer profiles and funnel motions.

• Balance short-term performance optimization with long-term growth, experimentation, and strategic learning.

• Make informed tradeoffs across brands, channels, campaigns, and budgets based on measurable business impact.

Requirements:

• 5–7+ years of hands-on experience managing PPC or paid media campaigns, preferably within B2B SaaS.

• Strong hands-on expertise with Google Ads and LinkedIn Ads.

• Deep experience with advanced bidding strategies, including tROAS, tCPA, and value-based bidding.

• Experience with audience layering, exclusions, segmentation, and first-party data activation.

• Strong understanding of demand generation funnels, lead qualification, and the progression from MQL to SQL to revenue.

• Proven ability to optimize campaigns using downstream business metrics rather than relying solely on clicks, impressions, or traffic.

• Strong analytical capabilities and comfort working with performance data, dashboards, reporting systems, and attribution.

• Experience with ABM platforms such as 6sense or Demandbase is preferred.

• Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud is preferred.

• Experience supporting product-led growth, free-trial, or similar acquisition motions is preferred.

• Understanding of SEO, conversion rate optimization, and landing page optimization is preferred.

• Experience managing paid media budgets across multiple brands is preferred.

• Strong strategic thinking combined with hands-on execution skills.

• Ability to work autonomously, prioritize competing initiatives, and make data-driven decisions.

• Strong cross-functional communication skills and the ability to translate paid media performance into concise business narratives.

• Commercial mindset with a strong focus on lead quality, pipeline generation, efficiency, and revenue contribution.

Benefits:

• Fully remote position based in the United States.

• Full-time employment.

• Opportunity to own paid acquisition strategy across multiple brands and customer segments.

• Broad exposure to Google Ads, LinkedIn Ads, Bing, Amazon Ads, paid social, ABM, remarketing, and product-led growth programs.

• High degree of autonomy over campaign strategy, execution, optimization, and performance management.

• Direct impact on MQL generation, SQL conversion, pipeline, and revenue.

• Cross-functional collaboration with Product Marketing, Sales, RevOps, Design, Content, and leadership teams.

• Opportunity to work with advanced bidding, first-party data activation, attribution, and performance analytics.

• Ability to shape experimentation, creative testing, landing page optimization, and full-funnel acquisition strategies.

• Opportunity to manage and optimize programs across multiple brands with distinct ICPs and growth objectives.

• Inclusive equal-opportunity working environment.