About Fam (previously FamPay)
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this role
“It’s the product that sells, not just the idea.”
Design is at the core of everything we do. We’re building more than just a product—we’re creating an experience that truly connects. We’re looking for a Product Designer who is passionate about great design, balances aesthetics with usability, and has proven experience delivering successful consumer apps in a fast-paced, tech-driven environment.
In the Job
- Cross-Functional Collaboration: Work with product, engineering, marketing, and business teams
- Problem-Solving: Approach challenges from first principles and love digging into user research
- Get hands dirty: Craft them pixels on Figma
- Scale design systems: Strategise, develop, and expand Fam’s design systems
- Design obsession and advocacy: Balance functionality with aesthetics, and always push the envelope in the org being a design advocate
- Always updated: Stay ahead of the curve on design trends, helping us elevate Fam’s design game
Must-haves (Min. qualifications)
- Expertise: 3+ years in crafting B2C mobile apps
- Team Player: Experience working with a team of product designers
- End-to-End Ownership: From research to launch to analytics, you’ve done it all
- Portfolio: Strong UX and interaction design showcase
- Vibe: A GenZ mindset, always in sync with the latest trends - be it design or memes
- AI-Native Mindset: Actively leverages AI in day-to-day workflows — from ideation to execution — and is familiar with tools beyond just GPT/Claude
- And obviously you should know how to use Figma and some prototyping tools
Good to have
- Industry Know-How: Understanding of Fintech/Payments industry
- Creative Edge: Skills in motion design
- Personal Branding: Your own blog, website, or online portfolio
- Mentoring: Experience with guiding junior product designers
Why join us?
- Make a significant impact on building how the next generation will interact with money
- Work in a high ownership environment
- Scale design systems from ground up and contribute to the design culture of the org
- Directly work with the founders and founding team
- Opportunity to grow as a design leader in the industry
Perks That Go Beyond the Paycheck
• Relocation assistance to make your move seamless.
• Free office meals (lunch & dinner).
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
• Salary advance and loan policies for any financial help.
• Quarterly rewards and recognition programs, and a referral program with great incentives.
• Access the latest gadgets and tools.
• Comprehensive health insurance for you and your family, mental health support.
• Tax benefits with options like food coupons, phone allowances, car/device leasing.
• Retirement perks like PF contribution, leave encashment and gratuity.
Here’s all the tea on FamApp ☕️
FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.
Revolutionizing Payments and FinTech
FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.
Trusted by leading investors
We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.
Join Our Dynamic Team
At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.
Want to see what makes life at Fam so awesome? Check out our shenanigans at
@lifeatfam 😛
PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.
