About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves over 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Hong Kong Stock Exchange under the stock code 1828. For more information, please visit www.fwd.com
Job Purpose
Responsible to manage all aspects of product life circle – starting form product concept , implement and post-launch review with proposed action. Also manage relationship with channel/partners and available on shelf products to ensure good proposition with optimized VNB.
Key Responsibilities:
Product Proposition & Marketing Strategy and Product Concept
- Develop product marketing strategy and proposition for responsible channel to successful delivery target.
- Design and deliver product based on “Out-side in” concept. Drive Customers acquisition, bring vibrancy, and add value to the company.
- Access Customers research, understand insight, translate to product ideas and design analysis
- Optimize marketing processes and integrate innovative ideas, trends, insight, and development across distribution channels in order to maximize sale and customers satisfaction
- Support senior in reinsurance discussion or provide high level information to support supervisor on reinsurance negotiation in stage of product concept and underwriting discussion
- Create product communication messaging that differentiates our products in the market and align with contact point to connect consumer with their language, segmentations and behavior
- Provide training deck and go train to the trainer in part relating to product
- Ensure that product features/process comply with regulatory and internal product governance
Qualifications:
- Bachelor's Degree or higher in Mathematics, Statistics, Actuarial Science or Marketing/Business Administration
- At least 5-8 years experience in life insurance industry as product related areas e.g. marketing, product pricing or actuary
