AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world's leading apps and brands to make smarter growth decisions.
We're looking for a Senior Product Manager with a pioneering spirit to own Incoming Traffic, the front door to the AppsFlyer platform. Every ad engagement and in-app event from billions of devices enters AppsFlyer through this domain, making it the foundation that attribution, analytics, and every customer decision is built on.
The Incoming Traffic team is responsible for how data enters the AppsFlyer ecosystem: the ingestion of ad engagements and in-app events at massive scale, the APIs and tools that customers and media partners use to send that data, and the controls that keep it healthy, secure, and accurate. The ideal candidate will have a proven record as a product manager of a SaaS platform, with deep technical knowledge of Big Data and high-scale systems.
In this role, your mission is to serve as a key domain expert and collaborative listener, distilling customer feedback and analyzing market needs and trends to ensure the AppsFlyer platform remains at the absolute top of its class as we pave the way in the AI era. You will also drive high-stakes product capabilities in close collaboration with our strategic partners and top customers.
This is a high-impact, highly visible role with direct influence on the quality and integrity of the data that global brands and leading digital platforms rely on.
What you'll do
- End-to-End Product Ownership: Manage the product lifecycle of the incoming traffic domain, from discovery and definition through to execution, go-to-market (GTM), KPI measurement, and continuous optimization.
- Traffic Ingestion at Scale: Own the flow of ad engagements and in-app events from billions of devices into AppsFlyer, ensuring it stays reliable, accurate, and scalable as volumes and channels grow.
- Traffic Health & Integrity: Define and drive monitoring and protection mechanisms that keep healthy traffic flowing into the AppsFlyer ecosystem and prevent unhealthy traffic from entering it.
- Traffic Defense in an Adversarial Environment: Define the strategy for detecting and blocking unhealthy traffic (bots, spoofing, proxy abuse, click flooding) coming from sources that adapt quickly, using combined signals.
- APIs & Tools: Build the APIs and supporting tools that keep traffic flow secure and accurate for customers, partners, and internal teams.
- Privacy & Regulatory Navigation: Lead product strategy in a highly complex, privacy-first environment, ensuring compliance with global regulatory changes and data restrictions.
- Cross-Functional Leadership: Collaborate closely with multiple engineering teams, architects, and data analysts to deliver robust and scalable solutions.
- Customer-Centric Innovation: Partner directly with top clients to gather first-hand feedback and translate their insights into impactful product capabilities.
- Executive & Strategic Alignment: Drive high-visibility projects, communicating progress and strategic vision directly with executive leadership.
- Internal & External Collaboration: Foster strong alignment across internal Business, Marketing, and R&D teams.
What you have
- 5+ years of Product Management ownership in complex, high-scale environments.
- Bachelor's degree in a technical field such as Computer Science or Engineering, or equivalent practical experience.
- A robust technical foundation: you are deeply comfortable discussing big data architecture, APIs, data pipelines, and high-volume data ingestion with senior R&D engineers.
- Excellent English communication skills, written and verbal, with comfort presenting to customers and internal stakeholders.
- Experience managing multiple concurrent workstreams with competing priorities.
- Ability to distill noisy market feedback into a crisp, data-backed product strategy.
- Strong execution skills with the ability to mobilize cross-functional teams.
- Team player with a "can-do" approach: takes ownership, acts with urgency, operates
independently.
Bonus points
- Mobile marketing and advertising experience
- Experience in traffic quality, fraud prevention, or API security
- Being introduced by an AppsFlyer employee
As a global company operating in 20 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
"As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In." Oren Kaniel, CEO
