Senior Product Manager, Ad Formats

Accountabilities

Define product strategy: Develop and execute the strategy for new advertising formats and emerging advertiser categories, identifying opportunities to expand the advertising ecosystem and generate incremental revenue.
Drive new advertiser growth: Serve as the primary product partner to sales teams targeting new advertiser segments, including payment providers, non-endemic brands focused on upper-funnel advertising, and advertising technology providers.
Lead zero-to-one product development: Transform early-stage concepts into clear product strategies, roadmaps, and execution plans, coordinating cross-functional teams to deliver innovative advertising solutions.
Develop new advertising formats: Partner with sales teams to explore and advance new opportunities across savings-oriented advertising, in-store experiences, and AI-enabled advertising solutions.
Enhance user-facing advertising experiences: Design and improve advertising formats that balance shopper experience, advertiser objectives, retailer needs, and commercial performance.
Manage cross-functional execution: Collaborate closely with Engineering, Sales, the Online Grocery team, and other stakeholders to align priorities, resolve dependencies, and deliver successful product launches.
Manage external partnerships: Build productive relationships with third-party technology providers, oversee partner contributions, and coordinate integrations that support new advertising capabilities.
Prioritize product investments: Evaluate market opportunities, business value, customer needs, and technical feasibility to determine which initiatives should be developed, scaled, or refined.
Expand the advertising portfolio: As initial initiatives mature, identify and prioritize additional opportunities across the broader advertising ecosystem to support sustained growth and product innovation.
Communicate strategy and performance: Clearly present product decisions, trade-offs, progress, and business outcomes to senior stakeholders, including executive leadership.
Monitor product effectiveness: Assess the performance of new advertising formats and use customer feedback, commercial results, and product insights to guide continuous improvement.
Requirements
Product management experience: Demonstrated experience in product management, particularly developing and managing user-facing advertising formats and experiences.
Product launch expertise: A proven track record of bringing new products or features to market, from initial concept and discovery through execution, launch, and ongoing optimization.
Commercial and customer understanding: Ability to balance advertiser objectives, user experience, retailer needs, and business performance when making product decisions.
Zero-to-one product development: Experience transforming ambiguous opportunities into clear product strategies and actionable roadmaps in fast-moving, evolving environments.
Partner and vendor management: Demonstrated ability to manage external technology providers, coordinate integrations, and build effective partnerships that support product development.
Cross-functional leadership: Strong stakeholder management skills, with experience collaborating across Sales, Engineering, Marketing, and other business functions to achieve shared objectives.
Strategic thinking and prioritization: Ability to assess competing opportunities, make informed trade-offs, and prioritize initiatives based on customer value, commercial potential, and technical feasibility.
Communication and influence: Excellent written and verbal communication skills, with the ability to articulate product strategy, explain complex decisions, and build alignment among senior stakeholders.
Performance advertising knowledge: Familiarity with performance-based advertising products and the metrics used to evaluate campaign effectiveness is an advantage.
Industry expertise: Experience in advertising technology, retail media, digital commerce, or a closely related sector is preferred.
Innovation mindset: Curiosity about emerging technologies, including AI-driven advertising solutions, and the ability to identify opportunities to apply new capabilities to customer and business challenges.
Adaptability and ownership: A proactive, collaborative approach, with the ability to navigate uncertainty, take ownership of complex initiatives, and deliver results in a dynamic environment.
Location eligibility: Must be based in Ontario, Alberta, British Columbia, or Nova Scotia, Canada, as the position is currently open only to candidates in these provinces.
Benefits
Competitive base salary: CA$165,000–CA$174,000 annually for eligible Canadian candidates, depending on location, experience, skills, and other relevant factors.
Equity compensation: Eligibility for an initial equity grant upon hiring, as well as annual equity refresh grants.
Remote-first flexibility: Work remotely from an eligible Canadian province, with flexibility to choose the environment in which you work best.
Flexible work approach: A workplace model designed to support autonomy, productivity, and meaningful collaboration.
Career development: The opportunity to lead high-impact product initiatives, influence advertising strategy, and help develop emerging revenue streams.
Innovation-driven environment: Work on new advertising formats, retail media opportunities, and AI-powered solutions in a rapidly evolving digital commerce ecosystem.
Cross-functional collaboration: Partner with talented professionals across Product, Engineering, Sales, and other business functions.
Competitive benefits package: Access to company benefits, with specific coverage and eligibility details available through the employer's benefits program.
Inclusive workplace culture: Join an organization committed to diversity, equitable opportunities, and building teams that reflect a broad range of experiences and perspectives.