Senior Product Manager (AdTech)

Accountabilities

Product strategy and roadmap ownership: Define and manage the product roadmap for advertising channel integrations, ensuring alignment with business objectives, customer needs, and long-term growth opportunities.
Advertising platform integrations: Lead the development, launch, and continuous improvement of integrations with major advertising platforms, including Meta, LinkedIn, TikTok, and other relevant digital channels.
Campaign automation and optimization: Improve campaign management workflows, data synchronization, audience targeting, performance tracking, and integration scalability to deliver reliable advertising experiences.
Requirements gathering and product specifications: Translate business needs into clear product requirements, user stories, acceptance criteria, and actionable development priorities.
Product delivery and team coordination: Lead product delivery for a dedicated team of up to five specialists, collaborating with engineers, QA professionals, and a Tech Lead to ensure efficient execution.
Backlog and sprint management: Prioritize the product backlog, coordinate sprint planning, maintain product documentation, and monitor progress to ensure timely delivery of high-quality solutions.
Market and technology research: Monitor developments across the digital advertising ecosystem, assess platform capabilities and limitations, identify emerging opportunities, and recommend product enhancements.
AI-powered workflow improvement: Integrate AI tools into research, documentation, analysis, and product development processes to increase efficiency, automate repetitive tasks, and improve decision-making.
Cross-functional collaboration: Work closely with company leadership, technical teams, and relevant stakeholders to align product priorities with commercial objectives and technical feasibility.
Continuous product improvement: Evaluate integration performance, identify operational bottlenecks, and implement improvements that enhance reliability, data quality, and campaign effectiveness.
Requirements
Product management experience: At least three years of product management experience, with a proven track record of independently owning technical products, defining roadmaps, and delivering complex product initiatives.
Digital advertising expertise: A practical understanding of advertising platforms, including ad account structures, campaign configuration, audience targeting, performance metrics, and attribution.
AdTech or MarTech background: Previous experience in advertising technology, marketing technology, or working closely with Media Buying or User Acquisition teams.
Technical product knowledge: A solid understanding of APIs, third-party integrations, data synchronization, and the technical capabilities and limitations of advertising platforms.
Product delivery and Agile methodologies: Experience managing software development teams, working with Agile/Scrum frameworks, prioritizing backlogs, coordinating sprints, and maintaining clear product documentation.
AI tools and automation: Hands-on experience using AI tools such as Claude, Claude Code, ChatGPT, or comparable solutions to improve productivity, streamline workflows, and automate routine tasks.
AI agents and advanced workflows: Experience with AI agents and advanced automation processes, with the ability to identify practical applications that improve product and operational efficiency.
Analytical and strategic thinking: Strong analytical skills, sound judgment, and the ability to evaluate technical and business trade-offs when making independent product decisions.
Ownership and initiative: A proactive, results-oriented mindset, strong organizational skills, and the ability to take responsibility for product outcomes in a fast-moving environment.
Communication and collaboration: Strong stakeholder management skills and the ability to work effectively with technical teams and company leadership.
Language proficiency: English at B2 level or above and fluent Ukrainian.
Additional experience (preferred): Familiarity with programmatic advertising technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges.
Industry experience (preferred): Exposure to healthcare AdTech, pharmaceutical marketing, or other regulated industries is an advantage.
Benefits
Competitive compensation: Salary aligned with experience and competitive with Eastern European market rates.
Fully remote work: Work remotely from eligible locations across Europe.
Flexible working schedule: Organize your working hours with flexibility while maintaining collaboration with the team.
Full-time B2B engagement: A full-time contractual arrangement with an international technology business.
High autonomy and ownership: Take responsibility for a core product area and directly influence product strategy, priorities, and outcomes.
Direct leadership collaboration: Work closely with company founders and leadership, contributing to strategic decisions and product direction.
AI-native environment: Use modern AI tools and automation technologies in a culture focused on innovation, experimentation, and continuous improvement.
Paid time off: 18 days of paid annual leave.
Sick leave: 10 days of sick leave.
Public holidays: 11 US national holidays.
Professional development: Receive 50% reimbursement for job-related courses to support continuous learning and skill development.
International exposure: Collaborate with a distributed team and contribute to a specialized advertising platform serving the healthcare sector.