Senior Product Manager - Craft Education

What You’ll Do

• Partner closely with product leadership to shape product vision, strategy, and roadmaps aligned to both near-term priorities and long-term goals
• Own key product initiatives end to end, from customer research and ideation through execution and delivery
• Lead discovery by conducting in-depth customer research and synthesizing insights into actionable, well-developed product recommendations
• Present clear options, tradeoffs, and recommendations to support informed product decisions
• Collaborate closely with engineering, data, and technical partners to translate ideas into feasible, high-quality solutions
• Manage internal and external stakeholders by filtering feedback and aligning client needs with broader product strategy
• Lead and participate in agile ceremonies, driving rapid iteration while maintaining alignment with leadership

What You’ll Bring

• Ability to work confidently and independently in ambiguous problem spaces while collaborating closely with stakeholders on major decisions
• Strong customer research skills with a demonstrated ability to translate insights into product improvements and solutions
• Technical fluency that enables effective collaboration with engineering and technical teams, including asking thoughtful questions and evaluating proposed solutions
• Experience owning features or initiatives across the full product lifecycle
• Strong communication skills with the ability to influence without authority
• Comfort balancing strategic thinking with hands-on execution

Bonus Points

• Data & Analytics Product Sense: You can own a reporting and analytics product without living inside the BI tool day-to-day. You'll direct analytics engineers and partner with data teams—asking the right questions about data models, query patterns, and dashboard design, and assessing proposed solutions from a product-value perspective. You bring rigor around testing and validation, recognizing that a report that's elegant but wrong is worse than no report at all. Familiarity with modern data stacks is preferred.
• Dual-Audience User Empathy: This product serves two populations: internal teams who rely on reporting to understand product utilization and customer health, and external users who consume embedded reports to monitor their apprenticeship program and meet their own reporting obligations. You're comfortable doing discovery with both, recognizing their needs, vocabulary, and tolerance for complexity differ. Experience with embedded analytics is strongly preferred; experience with regulated reporting (RAPIDS, WIPS, accreditation, healthcare, finance) is a meaningful plus.
• Cross-Functional Stakeholder Management: You'll work daily with Customer Success, Sales, and Research—teams that surface operational needs and channel external user feedback into the product. You're skilled at evaluating which requests reflect genuine end-user needs versus internal preference, balancing competing demands, and saying no without damaging relationships.

Experience in Lieu of Education

Equivalent relevant experience performing the essential functions of this role may be considered in place of a degree requirement. Generally, one year of relevant experience may substitute for one year of education, at the discretion of the hiring manager.

What to Expect

At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.

Interview Steps

• Introductory call
• Hiring manager interview
• Team discussion
• Senior leadership interview

Work Location

This is a full-time, in-office position at WGU’s office in Nashville, TN.

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.