Senior Product Manager, Internal Tools

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Overview

As a Senior Product Manager, Internal Tools at Fanatics Betting & Gaming (FBG), you will build and scale internal platforms and back-end systems that support the entire operations ecosystem across FBG. This role is focused on enabling operational teams—including promotions, rewards, loyalty, and customer support—through intuitive, scalable, and data-driven internal tools that power customer-facing experiences.

You will partner closely with product, design, operations, engineering, and analytics to define requirements, prioritize roadmaps, and deliver high-impact internal tooling. This role will also support chatbot and AI initiatives by helping translate operational needs into automation, intelligent workflows, and platform enhancements.

Responsibilities

• Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration

• Write clear user stories and product requirements that support operations, chatbot & AI workflows across the FBG operations ecosystem

• Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions

• Support chatbot and AI initiatives by collaborating with product, design, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences

• Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs

• Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users

• Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy

• Work with third-party partners as needed to enhance or extend internal tools and operational capabilities

• Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams

• Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences

• Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners

Qualifications

• 5+ years of experience as a Senior Product Manager, preferably in an agile, B2C digital product organization

• 5+ years of experience owning end-to-end product features, including back-office workflows, backend system requirements, data needs, and front-end functionality

• Experience building products for internal or operational users (e.g., promotions, customer support, risk, compliance, or content teams) preferred

• Familiarity with Salesforce-based tools or CRM / CMS platforms preferred

• Experience leading AI-, automation-, or chatbot-related product initiatives preferred, with the ability to define product strategy, prioritize opportunities, and deliver scalable solutions

• Strong ability to partner effectively with engineering teams and clearly communicate technical and product requirements

• Excellent written and verbal communication skills, with the ability to clearly articulate product decisions and tradeoffs

• Highly collaborative, with a track record of working cross-functionally across operations, analytics, design, and engineering teams

• Experience in the online gaming, betting, or casino industry is a plus, but not required