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Greater London, England, United Kingdom
Hybrid
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
THE OPPORTUNITY
Used cars are the biggest part of the UK car market, and Carwow is going all in. We already sit at the start of the used journey: through Sell My Car, dealers buy cars from Carwow sellers every day. But today that car leaves our platform the moment it's bought. The dealer preps it, prices it and lists it somewhere else, and the buyer finds it somewhere else too.
We want to close that loop. If every car a dealer buys can go live on Carwow in hours, priced to sell and matched to the buyers who want it, we become the place dealers source, retail and sell their used stock. This role is the product voice at the table for that: setting the direction for a vertical we are fully investing in, and working day to day with design and engineering to build it.
AI changes what's possible here. A dealer shouldn't have to work out what a car is worth, write the advert or chase the buyer; the product should do it for them. The PM in this role will need the curiosity to explore what that looks like, the fluency to prototype it quickly with the latest tools, and the rigour to separate real dealer value from noise.
WHAT YOU'LL BE DOING
Obsess over dealers:
Spend time with dealers: visit forecourts, sit with sales teams and learn how they buy, price and sell
Run your own discovery through interviews, usage data and behavioural analysis, so every decision starts from a real dealer problem
Set the direction and deliver:
Set the product direction for the partner side of Carwow Used, defining what we build, in what order, and why
Make supply effortless: get dealer stock onto Carwow with no manual effort, through feeds and integrations, stock upload and cars bought via Sell My Car listing automatically
Build the data products that help dealers trade profitably: what to buy, what to pay, what to price at and how fast it will sell
Own the success measures (live stock, time to list, cars sold, dealer retention) and bring clean evidence to decisions on what to scale, change or stop
Build with AI:
Identify, prototype and ship AI that does the work for dealers: automated listings, pricing guidance, demand matching and buyer follow-up
Use AI tools every day in your own work so the squad learns faster and ships more
Lead the team around you:
Lead a product trio with engineering and design: shape dealer journeys, test them before build, and make the right calls on data quality, integrations and build versus buy
Align data, commercial and account management on priorities, and explain strategy and trade-offs clearly in writing and in person
WHAT WE'RE LOOKING FOR
5+ years of product management experience, including time owning a marketplace, B2B or supply-side product, with evidence of moving supply, conversion or retention metrics
Hands-on experience with product discovery: you run your own interviews with business customers, interrogate your own data, and form your own hypotheses
AI-native, well beyond using a LLM: you have shipped AI features into production and know how you measured them, you build your own agents or automations, and you prototype in code
Product taste: you can show us things you've shaped where the details are right, and tell us what you cut and why
Commercial sharpness: you understand how dealers make money and can connect product decisions to their margin and stock turn, and to Carwow revenue
Comfort with ambiguity: this is a new vertical, so the role involves defining the problem as much as solving it
A proven partnership with design and engineering: you have worked as a product trio and can hold a credible conversation about data pipelines, integrations and architecture
Clear written and verbal communication; you can explain a complex trade-off simply and bring people with you\
NICE TO HAVE
Experience in automotive
Experience with pricing, valuation or demand-forecasting products
Background in scale-up or high-growth environments
Experience launching a new vertical or marketplace category, including GTM planning and launch
INTERVIEW PROCESS
Step 1: Talent Screening Call (30 min)
Step 2: Hiring Manager Call: Experience (45 min)
Step 3: Case Study (60 min + Task)
Step 4: Values Interview (45 min)
WHAT’S IN IT FOR YOU
Hybrid working
Competitive salary to fund that dream holiday to Bali
Matched pension contributions for a peaceful retirement
Share options - when we thrive, so do you!
Bupa Private Healthcare, for peace of mind, plus eyecare vouchers
Life Assurance for (even more) peace of mind
Monthly coaching sessions with Spill - our mental wellbeing partner
Enhanced holiday package, plus Bank Holidays
28 days annual leave
1 day for your wedding
1 day off when you move house - because moving is hard enough without work!
For your third year anniversary, get 30 days of annual leave per year
For your tenth year anniversary, get 35 days of annual leave per year
Option to buy 3 extra days of holiday per year
Work from abroad for a month
Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
The latest tech (Macbook or Surface) to power your gif-sending talents
Up to £500/€550 home office allowance for that massage chair you’ve been talking about
Generous learning and development budget to help you master your craft
Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
Refer a friend, get paid. Repeat for infinite money
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
