(Senior) Product Marketing Manager

Accountabilities

You will lead product marketing initiatives from strategy development to execution, ensuring consistent positioning and effective communication across customer-facing teams.

• Develop and execute product marketing strategies to promote products and solutions to existing and prospective B2B customers.

• Create compelling marketing content and bold narratives that clearly communicate product value, differentiation, and competitive advantages.

• Collaborate closely with product teams to ensure marketing messaging accurately reflects product features, capabilities, and developments.

• Lead go-to-market initiatives for new product launches and equip sales and customer success teams with effective messaging and enablement materials.

• Engage regularly with customers and internal stakeholders to collect feedback, understand market needs, and identify emerging industry trends.

• Partner with sales and customer success teams to align marketing execution with business objectives and customer insights.

• Monitor campaign and product marketing performance against key performance indicators, using data to identify opportunities for improvement.

• Leverage MarTech platforms and AI-powered tools to streamline content creation, improve reporting, optimize segmentation, and deliver personalized marketing experiences.

• Anticipate market developments and emerging advertising trends, translating them into relevant product positioning and forward-looking marketing narratives.

Requirements:

You are a proactive and strategic marketing professional with strong expertise in B2B advertising technology, excellent communication skills, and the ability to influence teams across a dynamic international organization.

• At least 5 years of experience in B2B AdTech, ideally within a startup or scaleup environment, with a proven track record in product marketing.

• Strong understanding of the programmatic advertising ecosystem, particularly mobile advertising trends, challenges, and opportunities.

• Solid knowledge of AI tools and demonstrated ability to integrate them into everyday marketing workflows.

• Experience with marketing platforms and tools such as HubSpot and WordPress is a plus.

• Excellent writing and editing skills, with the ability to develop engaging stories and compelling messaging for B2B audiences.

• Strong analytical skills and the ability to translate complex data and insights into differentiated marketing narratives.

• Excellent command of English, both written and spoken.

• Ability to manage multiple projects simultaneously and adapt quickly to changing priorities.

• Outstanding organizational skills and meticulous attention to detail.

• Genuine passion for mobile marketing and app advertising, with a strong interest in emerging technologies and industry developments.

• Comfortable working in a fast-paced, dynamic, remote-first, and international environment.

• Proven ability to collaborate with and influence cross-functional teams without formal authority, particularly across sales, customer success, and product management.

Benefits:

• Exceptional opportunities for career growth and professional development.

• The opportunity to work alongside experienced industry experts and entrepreneurs shaping the future of AdTech.

• Direct, day-to-day collaboration with the leadership team.

• A fun, ambitious, and multinational team distributed across Europe, India, Argentina, and soon the United States.

• Flexible work-from-home arrangements.

• A $500 home-office setup budget.

• A $1,000 annual learning and development budget.