About Zūm:
Zūm is revolutionizing mass mobility with its Connected Mobility Experience (Zūm CMX™) system that connects and coordinates people, vehicles, and operations in real time. In the $50 billion student mobility market – the largest segment of the mass mobility industry – Zūm CMX is transforming a daily source of anxiety and disruption into a reliable, transparent, and efficient mobility experience for students and families. Today, more than 7,500 schools rely on Zūm CMX. Recognized globally for its innovative approach and operational execution, Zūm has been named to Fast Company’s World’s Most Innovative Companies, CNBC Disruptor 50 and Changemakers, the World Economic Forum, and the Financial Times’ Fastest Growing Companies lists. Zūm is backed by leading investors including Sequoia Capital, GIC, TPG, and Softbank.
Who You Are:
You are a sharp, articulate product marketer who knows how to turn a complex product into a story that resonates with buyers. As Zūm’s Senior Product Marketing Manager, you are an individual contributor who operates with the focus and output of someone who loves the craft—researching buyers, developing product positioning, arming sellers, and bringing new capabilities to market with intention and precision. You are someone who hits the ground running, doesn’t need a lot of hand-holding, and takes pride in the quality of everything that leaves your desk.
This is a hybrid position based out of our headquarters in Redwood City, CA. You will be required to be onsite 3 days per week (Monday, Tuesday, and Thursday). We will only consider candidates already based in the Bay Area.
What You’ll Do:
Develop & Define Product Positioning and Messaging
- Research, develop, and define differentiated positioning and messaging for Zūm’s individual products—translating capabilities into buyer-facing narratives that are clear, credible, and compelling.
- Translate product capabilities into language that resonates with each persona, from district transportation directors to operations leaders to procurement teams. You make technical features feel like obvious answers to real problems.
- Build and maintain messaging frameworks for individual products that serve as the source of truth for Sales, Marketing, and Customer Success
- Conduct win/loss analysis and ongoing buyer research to pressure-test messaging and surface the insights that sharpen how we go to market.
Lead Go-to-Market Launches
- Own go-to-market planning and execution for new product releases and feature launches, from messaging development and sales enablement to campaign briefs and launch communications.
- Coordinate cross-functionally with Product, Sales, CS, and Demand Gen to ensure launches land with clarity and impact, internally and externally.
- Define launch tiers, build timelines, and keep stakeholders on track, so nothing ships without a plan and nothing important goes unannounced.
- Write launch content: release notes, blog posts, customer emails, sales alerts, and website copy updates.
Enable the Sales Team
- Build and maintain a sales enablement library that sellers actually use: battlecards, objection handling guides, pitch decks, one-pagers, and ROI frameworks tailored to real buyer conversations.
- Partner with Sales leadership to understand where deals stall, and develop targeted assets that close the gap.
- Run enablement sessions that are sharp and practical
- Track what’s working and iterate based on direct feedback from the field.
Develop Content & Thought Leadership
- Partner with content and demand gen to brief, shape, and review marketing content, ensuring everything published reflects accurate, on-message product positioning.
- Contribute to high-value content including solution briefs, white papers, case study narratives, and website copy that advances how we tell our product story.
- Help establish Zūm’s voice in the market through thought leadership that earns attention and builds credibility with the buyers we care about most.
Contribute to Competitive Intelligence
- Monitor the competitive landscape continuously—tracking positioning shifts, new entrants, and market developments that affect how we sell and how we win.
- Produce crisp, actionable competitive briefs and battlecards that give Sales the confidence to navigate difficult conversations.
- Bring competitive insights into product and marketing conversations, ensuring Zūm stays ahead of the narrative.
What You Bring To Zūm:
- 5+ years of B2B product marketing experience at a SaaS or technology company. You’ve developed positioning, led launches, and built enablement materials.
- Exceptional writing skills. You can craft a positioning statement, a punchy one-pager, and a tight executive narrative.
- A solid foundation in positioning methodology: you’ve built messaging frameworks from scratch, stress-tested them with sales teams, and used win/loss data to iterate.
- Hands-on experience developing sales enablement materials that field teams actually use and that move conversion rates.
- Strong cross-functional instincts—you build real relationships with Product, Sales, and CS, and you can hold your own in a roadmap review or a deal debrief.
- Highly self-directed. As an individual contributor, you own your work end-to-end.
- Comfort with ambiguity and a bias for action. You don’t need a perfect brief to get started; you define the problem and build toward the answer.
Nice to Haves:
- Experience marketing to public sector, education, or government buyers.
- Familiarity with sales enablement platforms like Highspot or Seismic.
- Experience at a high-growth startup where you had to build programs from scratch with limited resources and high expectations.
- Background in category creation or narrative-led marketing at a company defining a new space.
The targeted base salary range for this role is listed in the compensation section below. Actual salary may be above or below this range based on factors such as location, skills, and relevant experience. In addition, this position may include additional compensation in the form of equity or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, 401(k), Holidays, Wellness, Vacation, and more. The targeted pay range for this role in US CA is: $175,000 - $195,000
Zūm Services, Inc. and all its subsidiaries provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
