Senior Product Marketing Manager

Accountabilities:

You will own product marketing strategy and execution, ensuring that the company's positioning is compelling, consistent, and grounded in customer needs. Your main responsibilities will include:

• Lead positioning and messaging initiatives throughout the rebranding process, collaborating with company leadership and the Head of Growth to define a distinctive market identity.

• Own the website as a core product marketing channel, overseeing its structure, messaging, copy, conversion strategy, and ongoing improvements.

• Connect the brand, website, and resource hub into a cohesive experience that supports buyer education and decision-making.

• Build and maintain a comprehensive product marketing library, including how-to videos, product walkthroughs, comparison pages, and sales enablement materials.

• Lead go-to-market strategies for new features, product launches, and releases, ensuring clear communication of their value and differentiation.

• Conduct customer interviews, win/loss analyses, and competitive research to refine positioning and understand evolving buyer expectations.

• Establish messaging foundations that help go-to-market teams communicate a consistent and compelling product story across channels.

• Partner with product, design, and go-to-market teams to embed product messaging throughout the customer experience and commercial process.

• Take end-to-end ownership of product marketing initiatives, making strategic decisions and translating them into tangible outcomes.

Requirements:

You should be an experienced B2B SaaS product marketer with excellent writing skills, strong positioning instincts, and the confidence to take full ownership of a broad marketing remit. The ideal candidate combines strategic thinking with hands-on execution and can explain technical products clearly without oversimplifying their value. Key qualifications include:

• At least 3 years of product marketing experience within a B2B SaaS company, ideally serving technical or operations-focused buyers.

• Exceptional writing and storytelling skills, with the ability to communicate complex products clearly, specifically, and persuasively without unnecessary jargon.

• Strong positioning expertise and the ability to identify a product's real value, differentiation, and market relevance beyond its roadmap or feature set.

• Experience managing a website end to end, including information architecture, copywriting, content development, and publishing updates.

• A strong sense of ownership and the ability to make decisions, drive initiatives independently, and take responsibility for outcomes.

• A broad understanding of product marketing that extends beyond website content to customer insights, competitive intelligence, product launches, and sales enablement.

• Fluency in English, with the ability to produce high-quality marketing content and collaborate effectively across teams.

• Experience in Revenue Operations (RevOps), sales technology, CRM platforms, or related markets is a plus.

Benefits:

• Remote-first working environment with flexibility to work remotely.

• Regular in-person team meetups to strengthen collaboration and relationships.

• Top-of-the-line equipment to support your work.

• Opportunity to join an experienced, distributed, and diverse team.

• Competitive compensation package, including stock options.

• Significant ownership and autonomy as the first product marketing hire.

• Opportunity to shape brand strategy, product positioning, and go-to-market initiatives during an important phase of company growth.

• An inclusive workplace that values diverse perspectives and welcomes people from all backgrounds.