This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager - Attorney based in United States.
This remote role combines legal industry expertise with product marketing strategy to bring innovative, AI-driven legal technology to market. You will shape product positioning, messaging, and go-to-market strategies that resonate with legal professionals and enterprise customers. The position sits at the intersection of storytelling, market analysis, customer insights, sales enablement, and cross-functional collaboration. You will work closely with product, sales, and marketing teams to launch products and features and drive awareness, demand, and engagement. Your understanding of the legal landscape will help translate complex technology into compelling customer value. This is an opportunity for a legal professional or experienced legaltech marketer to help influence how modern technology is adopted across the legal industry.
Accountabilities:
- Develop and refine clear, compelling product messaging and positioning that communicates product value to target legal and business audiences.
- Lead go-to-market strategies and execution plans for new product launches, product enhancements, and feature releases.
- Partner with product management, sales, and marketing teams to align launch strategies, messaging, and commercial priorities.
- Oversee integrated marketing campaigns designed to increase product awareness, generate demand, and strengthen customer engagement.
- Create sales enablement materials, collateral, presentations, and training resources that help sales teams communicate product value effectively.
- Conduct market research, competitive analysis, and customer research to identify trends, customer needs, competitive opportunities, and areas for differentiation.
- Translate market and customer insights into actionable product marketing strategies and initiatives.
- Collaborate with cross-functional stakeholders to influence priorities and ensure consistent product storytelling across channels.
- Use AI tools responsibly and proactively to improve efficiency, strengthen outcomes, and continuously evolve marketing practices.
Requirements:
- 3+ years of experience in the legal industry or 8+ years of product marketing experience, preferably with a focus on legal technology.
- Strong analytical and strategic thinking skills, with the ability to transform market and customer insights into actionable go-to-market plans.
- Excellent communication and presentation skills, with the ability to clearly articulate complex products and concepts.
- Strong leadership and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
- Experience developing product messaging, positioning, launch strategies, and marketing campaigns.
- Strong understanding of customer needs, market dynamics, and competitive positioning.
- Experience with litigation and eDiscovery is a plus.
- Experience in SaaS or enterprise software product marketing is a plus.
- Willingness and ability to proactively adopt and responsibly use AI tools to improve productivity and marketing outcomes.
- Must be legally authorized to work in the United States without current or future visa sponsorship.
Benefits:
- Competitive salary plus RSUs.
- Medical, dental, and vision insurance.
- 401(k) plan.
- Flexible paid time off.
- Open, inclusive, and collaborative work environment.
- Opportunities for professional growth and career development.
- Opportunity to contribute to the evolution of technology within the legal industry.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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