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Boston, Massachusetts, United States
Hybrid
A career that’s the whole package!
At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard.
Conga lines up commercial operations so companies run as connected, smarter businesses. By unifying the people and processes that drive commerce, Conga aligns pricing, quoting, contracting, rebates, and communications so teams stay in sync and buyers keep moving forward. The result is trusted decisions, consistent buyer experiences, and profitable growth. More than 10,000 customers worldwide, including over 50% of the Fortune 100®, trust Conga when commercial complexity is high and global impact is on the line.
Location: Hybrid - Houston, TX or Boston, MA
Reports to: Manager, Product Marketing
As the Senior Product Marketing Manager for Conga’s Document Automation pillar, you lead and own the full go‑to‑market (GTM) strategy, positioning, and cross‑functional orchestration for Conga Composer, Conga Sign, and the broader Document Automation portfolio. You’ll shape the vision, messaging, and growth strategy for one of Conga’s largest product pillars, ensuring consistent market differentiation, scalable enablement, and strategic alignment across Product, Sales, Customer Success, Partners, and Marketing.
Document Automation is central to Conga’s vision and a core driver of customer acquisition and expansion. Your strategic leadership will:
Product Marketing sits at the center of GTM alignment. You will orchestrate launches, craft strategic messaging, shape sales enablement, and act as the connective tissue between Product, the field, and the market. This role is essential in ensuring that Conga’s Document Automation products maintain and expand their leadership position in a rapidly evolving category.
Positioning, Messaging & Storytelling
You will own and evolve the Document Automation pillar narrative, ensuring it remains compelling, differentiated, and aligned with Conga’s broader platform message. You will develop persona‑based messaging that supports use cases, competitive dynamics, and customer decision journeys.
Go-to-Market Leadership
You will lead the pillar‑level GTM strategy for launches, enhancements, and major initiatives. You own launch frameworks, GTM briefs, and cross‑functional readiness plans, ensuring every team is equipped and aligned. You will use customer and market evidence to influence product direction and prioritization.
Sales Enablement
You will create and maintain the core suite of sales enablement resources, including playbooks, pitch decks, competitive battlecards, and demo narratives, and deliver ongoing training to ensure field teams can confidently position the Document Automation portfolio.
Customer & Market Insights
You will gather insights through customer interviews, win/loss analysis, ROI research, and competitive monitoring. You will translate these insights into recommendations that inform product roadmap, GTM strategy, and messaging decisions.
Content & Campaign Partnership
You will collaborate with Demand Gen, Content, and Brand teams to create high‑impact materials such as case studies, solution briefs, videos, web content, and thought leadership assets. You ensure all campaign activity reflects accurate messaging, product value, and use‑case alignment.
Cross-Functional Alignment
You will ensure that every GTM‑related team, from Product to Sales to RevOps, has clarity on positioning, use cases, segments, and strategic direction. You will serve as the single‑threaded owner responsible for ensuring alignment and consistency across the entire Document Automation pillar.
Related experience.
You bring more than five years of B2B SaaS product marketing experience, ideally within document automation, document generation, eSignature, workflow automation, RLM, CLM, CPQ, or the Salesforce ecosystem. You have a strong history of owning end‑to‑end GTM responsibilities, including product launches, messaging frameworks, sales enablement strategy, and market insight development. You are experienced in partnering directly with product management and revenue leadership at a strategic level.
Strategic owner & product storyteller.
You develop pillar‑level narratives, articulate category differentiation, and influence roadmap visibility. You excel at translating complex capabilities into crisp, compelling value propositions that resonate with multiple personas- from admins to CIOs.
Natural collaborator.
You’re a relationship‑builder who partners closely with Product, Sales, Customer Success, Revenue Operations, and Partner teams to ensure GTM alignment. You influence without authority and lead with clarity.
Clear, deliberate, and collaborative communicator.
You are clear and concise when you speak and write -- and even creative in terms of ensuring your messages are received and understood. You develop and communicate a deep understanding of market needs, pain points, use cases and business processes, including buyer personas, customer needs and technology ecosystems, complete with positioning and messaging, and product proof points.
Innovative and Proactive Planning.
You continually explore new GTM approaches, experiment with emerging tactics, and bring data‑driven insights to refine campaigns, messaging effectiveness, and enablement materials.
Product Expertise.
Deeply understand your products’ capabilities and differentiators as well as relevant market trends and competitive landscape, to develop easily understood value propositions for different stakeholders in the buying process to enable the Sales organization to effectively deliver Conga’s Document Automation value proposition.
Resourceful & Collaborative.
You approach challenges with curiosity and initiative, leveraging colleagues, your network, and available resources to solve problems and drive progress. You share insights and apply knowledge across the business wherever it supports success.
Excellent written and verbal communication skills.
You consistently produce high‑quality, compelling content and messaging designed for senior business and technical decision makers. You communicate with clarity, impact, and confidence.
Work experience.
Your work reflects strong analytical thinking, creativity, and executional discipline. You bring exceptional project management and organizational skills, enabling you to lead cross‑functional initiatives that land on message, on time, and on budget.
Quality oriented.
You maintain strong processes that minimize errors and ensure accuracy. When mistakes occur, you take accountability, correct them quickly, and implement improvements that strengthen future execution. It’s your transparency, authenticity and humility is what sets you apart from the rest.
Strong communication and interpersonal skills.
You thrive in collaborative discussions and are comfortable initiating them. You read and adapt to different communication styles and actively listen to build connection and collect accurate information that supports effective problem‑solving.
Innovative Thinking.
You stay adaptable in a rapidly evolving market. You confidently leverage AI tools to increase efficiency and quality in your work, and you share best practices to help colleagues maximize value from emerging technologies.
Industry expertise.
Experience with Document Automation, document generation, eSignature, process workflows, or revenue lifecycle management is helpful but not required. What matters most is your ability to quickly master complex enterprise ecosystems and connect technical capabilities to customer outcomes.
In the spirit of the Conga Edge, we strive to design easy-to-understand compensation programs that are fair and free from any type of discrimination. In keeping with this approach, we are committed to delivering competitive compensation and benefits packages to our employees worldwide and communicating transparently about the structure of our compensation programs.
Listed below is the U.S. base salary range for this full-time position. Within the range, individual pay is determined by job-related skills, experience, and relevant education, or training. In addition to base salary, employees receive a variable incentive pay component, perks such as flexible work options, and a full range of benefits including medical and dental insurance.
The posted salary ranges are for the expectations outlined in the job description. We are often open to a wide variety of profiles and sometimes have flexibility within our organizational structure to adjust the role responsibilities up or down should we select a candidate that is less or more experienced than the posted job requirements. In these occasional cases, we will communicate the revised salary range to the candidate during the selection process.
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Don’t meet every requirement for the role?
Studies have shown that women and members of ethnic minorities are less likely to apply to jobs unless they meet every single qualification. At Conga we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You just might be the right candidate for this or other roles.
Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. We understand interviewing can be stressful for those with disabilities. If reasonable accommodation is needed to allow you to show us your best self, please let your recruiter know as soon as possible. All your information will be kept confidential according to EEO guidelines. Conga is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.
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